ABSTRACT
Motivational processes in students are oriented to the fulfillment of academic goals, therefore, it is one of the significant variables of the study, for this, a student-centered approach was adopted. The present research set out to determine the association of sociodemographic factors with the academic goals of university students from a private university;The sample consisted of 1,400 students from the Health career: 659 (47.1%) were male and 741 (52.9%) were female;The approach was quantitative, of the substantive type, descriptive level, under the non-experimental cross-sectional design;a sociodemographic record was used. Regarding academic goals, the CMA questionnaire was administered. The results showed that the academic goals are associated with the variables sex, age, school of origin and hours of study of the students who participated, since the significance was p <0.05. The data obtained allowed to qualify and quantify the importance of motivation as a transcendent component for the fulfillment of the proposed objectives.