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Eurasian Journal of Sport Sciences and Education ; 3(2):128-140, 2021.
Article in Turkish | CAB Abstracts | ID: covidwho-1836668


The Covid-19 global pandemic has caused huge income losses in the football economy, where billions of people are involved as fans and consumers. During the pandemic period, the sports clubs that experienced a decrease in sponsorship revenues, broadcasting revenues, match revenues and advertising revenues experienced fluctuations and economic losses in BIST (Borsa Istanbul) shares. This study was carried out to reveal the economic losses experienced by the 4 big clubs in the Turkish Premier League, which opened their shares to the stock market. For this purpose, after the stock values of the clubs registered in the BIST were adjusted for inflation and their averages were taken, trend analysis was performed. With the trend analysis, the depreciation and trends in club stocks were tried to be revealed. As a result of the study, it was observed that the decisions taken in the sector during the pandemic period were reflected in the stocks as of dates. In the average of the stocks of the clubs, depreciation of up to 50% was calculated compared to the base year and the previous month. It is thought that the study will shed light on the football economy struggling with the pandemic.