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1.
Journal of Marketing and Management ; 13(2):27-42, 2022.
Article in English | ProQuest Central | ID: covidwho-2233628

ABSTRACT

Due to the covid-19s global spread, companies have been obliged to set up or adopt remote work arrangements. However, business managers are not certain that how these new arrangements would effect on employees' job satisfaction and performance. This quantitative study examines the relationship between work motivation, work environment, and work engagement toward job satisfaction of academicians including lecturers and educators who work from home during covid-19 in the higher education sector in Malaysia by implementing Herzbergs two-factor theory as the main theory for this paper. The study applied deductive reasoning and the philosophy ofpositivism to assess the impact of variables on employees' job satisfaction. simple random sampling with 382 respondents was utilized in his study to ensure that every academician in the higher education field that teaches online during the epidemic in Malaysia had the same opportunity. 230 trustable responses were analysed in SPSS. The results showed that, work motivation and work engagement have a significant positive environment and job satisfaction among academicians who work from home during covid-19 in the higher education sector in Malaysia

2.
European Journal of Marketing ; 57(3):659-682, 2023.
Article in English | ProQuest Central | ID: covidwho-2232092

ABSTRACT

PurposeAs empirical insights into when salespeople should integrate information and communication technology (ICT) into their sales tasks are limited, the purpose of this study is to investigate the impact of salespeople's ICT orientation on role stress by considering the interplay of individual salesperson characteristics and the complexity of the selling environment, differentiating between customer and supplier complexity.Design/methodology/approachThe authors develop an empirical framework based on the Job Demands-Resources model and previous research in the area of technology in sales. They test their hypotheses by means of a survey of 255 business-to-business salespeople which is analyzed using ordinary least squares regressions.FindingsThe results of this study show that ICT orientation generally helps salespeople to reduce role ambiguity. However, the benefits salespeople derive from ICT orientation to reduce role conflict depend on an interplay of both their job tenure and the average relationship duration with customers as well as the complexity of the selling environment.Originality/valueThis study contributes to research on the impact of technology use on salespeople by enhancing the understanding of contexts that make ICT valuable for them. In particular, the findings of this study demonstrate that the impact of ICT orientation on salespeople's role stress depends on an interplay of individual salesperson characteristics, that is, resources, and environmental complexity characteristics, that is, demands.

3.
The Journal of Consumer Marketing ; 40(2):171-180, 2023.
Article in English | ProQuest Central | ID: covidwho-2231416

ABSTRACT

Purpose>During 2020, governments around the world introduced contact-tracing apps to fight the COVID-19 pandemic. In order for contact-tracing apps to be efficient tools in combatting pandemics, a significant proportion of the population has to install it. However, in many countries, the success of apps introduced during the COVID-19 pandemic has been limited due to lack of public support. This paper aims to better understand why consumers seem unwilling to install and use a contact-tracing app.Design/methodology/approach>In this study, the authors test a number of determinants hypothesized to influence acceptance of contact-tracing apps based on the theory of privacy calculus (Dinev and Hart, 2006). Both perceived privacy concerns, as well as perceived hedonic, utilitarian and pro-social benefits are included. The hypotheses are tested through SEM analysis on a representative sample of 1,007 Swedish citizens.Findings>The results indicate significant privacy concerns with using contact-tracing apps. However, this is to some extent offset by perceived hedonic and pro-social positive consequences of using the app. This study further shows that a general positive attitude towards innovation increases acceptance of the app.Originality/value>The study contributes to research on consumer privacy, both in general in its application of the calculus model but also specifically in the context of contact-tracing apps. Moreover, as the results highlight which aspects that are important for consumers to accept and install an app of this kind, they also represent an important contribution to policymakers in countries around the world.

4.
Journal of Promotion Management ; 29(3):359-382, 2023.
Article in English | ProQuest Central | ID: covidwho-2230020

ABSTRACT

The prominent growth of social media users, particularly during the COVID-19 pandemic, allows social media to become a potential platform for product promotion. The presence of digital influencers as online opinion leaders has been proven to influence brand value perception, establish brand engagement, and encourage consumer purchase intention. As the country with the fourth-largest population globally, Indonesia is a lucrative market for cosmetic products. In addition to the rising number of the millennial generation who is interested in beauty products, the male segment which is no less concerned about appearance also expands the cosmetics market. A quantitative method was applied using an online questionnaire to 220 samples. The findings reveal that perceived influence has a positive effect on purchase intention with brand engagement in self-concept and brand expected value as the mediating variables. Likewise, brand engagement in self-concept has a positive effect on brand expected value. This study recommends XYZ Cosmetics to continue enrolling Tasya Farasya, considering that, as a mega-influencer with enormous Instagram followers in Indonesia, she can drive the perception and behavior of her followers.

5.
The Journal of Consumer Marketing ; 40(2):181-192, 2023.
Article in English | ProQuest Central | ID: covidwho-2229950

ABSTRACT

Purpose>The COVID-19 pandemic represents a unique challenge for public health worldwide. In this context, smartphone-based tracking apps play an important role in controlling transmission. However, privacy concerns may compromise the population's willingness to adopt this mobile health (mHealth) technology. Based on the privacy calculus theory, this study aims to examine what factors drive or hinder adoption and disclosure, considering the moderating role of age and health status.Design/methodology/approach>A cross-sectional survey was conducted in a European country hit by the pandemic that has recently launched a COVID-19 contact-tracing app. Data from 504 potential users was analyzed through partial least squares structural equation modeling.Findings>Results indicate that perceived benefits and privacy concerns impact adoption and disclosure and confirm the existence of a privacy paradox. However, for young and healthy users, only benefits have a significant effect. Moreover, older people value more personal than societal benefits while for respondents with a chronical disease privacy concerns outweigh personal benefits.Originality/value>The study contributes to consumer privacy research and to the mHealth literature, where privacy issues have been rarely explored, particularly regarding COVID-19 contact-tracing apps. The study re-examines the privacy calculus by incorporating societal benefits and moving from a traditional "self-focus” approach to an "other-focus” perspective. This study further adds to prior research by examining the moderating role of age and health condition, two COVID-19 risk factors. This study thus offers critical insights for governments and health organizations aiming to use these tools to reduce COVID-19 transmission rates.

6.
The Journal of Consumer Marketing ; 40(2):193-208, 2023.
Article in English | ProQuest Central | ID: covidwho-2228733

ABSTRACT

Purpose>This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action.Design/methodology/approach>With the inputs from literature and related privacy theories, a theoretical model was developed. The model was later empirically validated using the partial least squares structural equation modeling technique with 367 respondents from India.Findings>The study finds that CPC significantly impacts on consumer behavior in using smartphones for financial transactions. The study also highlights that regulation has a moderating impact on consumer usage of smartphones for financial transactions.Research limitations/implications>This study provides valuable inputs to smartphone service providers, practitioners, regulatory authorities and policymakers on appropriate and secure usage of smartphones by consumers, ensuring privacy protection while making financial transactions.Originality/value>This study provides a unique model showing the antecedents of CPC to impact the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study.

7.
Journal of Marketing and Management ; 13(2):2026/10/01 00:00:00.000, 2022.
Article in English | ProQuest Central | ID: covidwho-2237312

ABSTRACT

The outbreak of covid 19 has negatively impacted the hospitality industry for over one year. Many hotels were prompted to come up with various strategies to counter the effect of coronavirus pandemic on hotel operations, including proactive services to guests, access to information, and financial management. This study aims to study the effects of a new sense of security, AI smart room assistant, digital labour as first-line defense, and rethinking reward systems on hotel management post-covid-19. In this paper, the implemented research methodology involved a primary quantitative research design that used an online questionnaire survey to collect data from respondents that have stayed in hotels for the past 6 months between the age of 18-44. A Non-probability sampling technique was used to recruit participants in the study. Data analysis was conducted using IBM SPSS Statistics V26 forms of software. The results and findings of the study indicate that there is a significant positive relationship between the digital labour as a first-line defence and rethinking reward system toward hotel management post-pandemic. While the hypothesis of existence of a significant positive relationship between a new sense of security and AI smart voice assistants toward hotel management post-pandemic was rejected by the findings of this research.

8.
Journal of Promotion Management ; 29(2):259-279, 2023.
Article in English | ProQuest Central | ID: covidwho-2237222

ABSTRACT

This study investigated the impact of the perceived authenticity of brands' COVID-19 advertisements on consumers' perception of brand warmth and the subsequent responses on brand attitude and engagement intention. An online survey was used to acquire consumers' evaluations of COVID-19 video ads published between March and August in 2020. Results showed that the message authenticity significantly increased consumers' perception of brand warmth, brand attitude, and engagement intention. Furthermore, the serial mediation results revealed the underlying mechanism that authentic ads evoked positively valenced emotional responses, which increased perceived brand warmth and further resulted in positive brand attitudes and engagement intentions. Practical implications and theoretical advancement are also discussed.

9.
The Journal of Consumer Marketing ; 40(2):155-170, 2023.
Article in English | ProQuest Central | ID: covidwho-2237196

ABSTRACT

Purpose>Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in times of crisis and uncertainty data analytics supports THOs to acquire the knowledge needed to ensure business continuity and the rebuild of tourism and hospitality sectors. Despite being recognised as an important source of value creation, big data and digital technologies raise ethical, privacy and security concerns. This paper aims to suggest a framework for ethical data management in tourism and hospitality designed to facilitate and promote effective data governance practices.Design/methodology/approach>The paper adopts an organisational and stakeholder perspective through a scoping review of the literature to provide an overview of an under-researched topic and to guide further research in data ethics and data governance.Findings>The proposed framework integrates an ethical-based approach which expands beyond mere compliance with privacy and protection laws, to include other critical facets regarding privacy and ethics, an equitable exchange of travellers' data and THOs ability to demonstrate a social license to operate by building trusting relationships with stakeholders.Originality/value>This study represents one of the first studies to consider the development of an ethical data framework for THOs, as a platform for further refinements in future conceptual and empirical research of such data governance frameworks. It contributes to the advancement of the body of knowledge in data ethics and data governance in tourism and hospitality and other industries and it is also beneficial to practitioners, as organisations may use it as a guide in data governance practices.

10.
REMark ; 21(5):1631-1676, 2022.
Article in English | ProQuest Central | ID: covidwho-2226090
11.
REMark ; 21(5):1631-1676, 2022.
Article in Portuguese | ProQuest Central | ID: covidwho-2226089
12.
Innovative Marketing ; 19(1):37-47, 2023.
Article in English | ProQuest Central | ID: covidwho-2217880
13.
Journal of Fashion Marketing and Management ; 27(1):21-41, 2023.
Article in English | ProQuest Central | ID: covidwho-2213084
14.
The Journal of Business & Industrial Marketing ; 37(11):2361-2379, 2022.
Article in English | ProQuest Central | ID: covidwho-2213081
15.
The International Journal of Bank Marketing ; 41(1):210-236, 2023.
Article in English | ProQuest Central | ID: covidwho-2213056
16.
The Journal of Product and Brand Management ; 32(1):14-36, 2023.
Article in English | ProQuest Central | ID: covidwho-2191555
17.
The Journal of Business & Industrial Marketing ; 38(1):170-187, 2023.
Article in English | ProQuest Central | ID: covidwho-2191486
18.
The Journal of Business & Industrial Marketing ; 38(3):444-462, 2023.
Article in English | ProQuest Central | ID: covidwho-2171053
19.
International Journal of Retail & Distribution Management ; 50(13):95-115, 2022.
Article in English | ProQuest Central | ID: covidwho-2161324
20.
Journal of Retailing ; 98(2):197-198, 2022.
Article in English | ProQuest Central | ID: covidwho-2150185
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