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1.
Society and Business Review ; 2022.
Article in English | Web of Science | ID: covidwho-2161358

ABSTRACT

PurposeCOVID-19 pandemic has significantly impacted the lives of people and businesses around the world in different ways. France, Spain, Italy and the UK are among the worst affected countries by this pandemic. The purpose of this paper is to identify and compare different corporate social responsibility (CSR) activities taken by the clubs and player of the major football leagues of these four countries to develop a more comprehensive model of intervention. Design/methodology/approachThis paper has analyzed the initiatives taken by these football clubs and players to address financial vulnerabilities, mental health problems and domestic violence among the stakeholders and compared them with the existing CSR and humanitarian models. A case study approach has been used to collect and analyze data related to the CSR activities taken by the players and club management. Official websites of the clubs, newspaper and journal articles were among the major sources used to collect data for the paper. FindingsFootball clubs and players of the four major leagues have raised funds through different campaigns and delivered foods and essential medical supplies to the communities and hospitals to address financial vulnerabilities, mental health issues and domestic violence within their communities during the COVID-19 pandemic. They have provided guidance to their followers using social and television media to improve their physical and mental health during the pandemic. Online competitions, quizzes or virtual hangouts have also been used by the players to engage the stakeholders on a frequent basis. Football clubs have also initiated campaigns to raise awareness within the community on available medical services for the victims of domestic violence and also provided them with shelter, food, medical, legal and online counseling services. Originality/valueFootball clubs and players of the major leagues were always at the forefront to help the communities and hospitals to address issues related to mental health problems, financial vulnerabilities and domestic violence during the COVID-19 pandemic. The findings of this paper could help and guide other entities in designing a more comprehensive model of CSR interventions during pandemics or crisis situations to address financial vulnerabilities, mental health problems and domestic violence within their communities.

2.
2022 International Conference on Sustainable Islamic Business and Finance, SIBF 2022 ; : 44-47, 2022.
Article in English | Scopus | ID: covidwho-2152525

ABSTRACT

In recent years, firms have increased their investments in environmental, social, and governance activities. Using a large sample of large US firms, this paper investigates the effect of the COVID-19 pandemic on firms' SG activities. First, we investigate whether the pandemic induced firms to increase their environmental, social, and governmental investment. Our initial results reveal that firms increase their environmental, social, and governance activities despite the financial challenges during the pandemic. However, further investigation demonstrates that a general increase in social investments drives our initial results. Also, our findings indicate that, with respect to environmental, social, and governance activities, the pandemic affected industries in different ways. Limitations and directions for future studies are also provided. © 2022 IEEE.

3.
Journal of Financial Reporting and Accounting ; 2022.
Article in English | Web of Science | ID: covidwho-2152391

ABSTRACT

PurposeThis study aims to investigate the impact of board attributes on the corporate social responsibility (CSR) expenditure of the listed firms before (2019) and during (2020) COVID-19 in Nigeria. Design/methodology/approachThe data were manually extracted from the annual reports of all the listed companies that published their reports for the years. A total of 266 firm-year observations were generated, comprising 140 and 126 observations for 2019 and 2020, respectively. FindingsThe results indicate that the frequency of board meetings and foreign directors on the board significantly influence CSR expenditure before and during COVID-19. Board independence had a significant positive association with CSR expenditure before COVID-19 but insignificantly positive during it. However, board size and gender diversity do not influence CSR expenditure before and during COVID-19. Research limitations/implicationsThe study used secondary data from the annual reports to compare the impact of board attributes on the CSR expenditures of listed firms in Nigeria between 2019 and 2020. Practical implicationsProviding effective CSR regulations and incentives could motivate or mandate the board of directors to incur CSR expenditure within the company's financial capacity for society's welfare, particularly under challenging times like COVID-19. Social implicationsEncouraging firms to incur more CSR expenditures to their ability will contribute to poverty alleviation and improve socio-economic development. Originality/valueThis study is one of the few that investigated the effects of board characteristics on CSR expenditure for the welfare of the poor and the needy. Besides, it uniquely focused on comparing the results before and during COVID-19.

4.
International Journal of Organizational Analysis ; 30(6):1441-1464, 2022.
Article in English | ProQuest Central | ID: covidwho-2152363

ABSTRACT

Purpose>This study aims to examine the impact of Covid-19 on transforming accountability, corporate social responsibility (CSR) and office operation and control. This paper explains how unleashing the rationality of health and safety along with internal CSR made the transformation to telework successfully operable in a periphery of a western multinational corporation.Design/methodology/approach>The study draws upon the theories of governmentality and social accountability. It adopts an interpretative qualitative research approach and uses the case study method. Data were collected from one of the biggest private sector telecommunication companies in Egypt.Findings>This study finds that Covid-19 and its related health and safety discourse represented a good rationale for the western home office to accelerate the initiation of its office transformation plan to reach full working from home policy in a less developed country peripheral subsidiary. Under the guise of CSR, the company spent a large budget to make this transformation quickly operable, while its Egyptian subsidiary is financially distressed. Moreover, the company achieved its objectives from this new rationality as employees currently prefer the telework mode which reduces the company costs in the long run.Practical implications>The study provides practitioners with evidence and practicable knowledge regarding the impact of Covid-19 on office reconfiguration and the ways used to achieve this in the Egyptian telecommunication sector.Originality/value>The current study extends the governmentality literature by illustrating that transformation to telework in emerging markets is an operational manifestation of cost reduction and efficiency rationality under the guise of CSR. Moreover, it extends the office transformation literature by bringing early evidence regarding office transition plans during COVID-19 in an emerging market.

5.
Heliyon ; : e12188, 2022.
Article in English | ScienceDirect | ID: covidwho-2149777

ABSTRACT

The situation created by the COVID-19 pandemic, especially the confinement in many countries, has led to a global crisis, not only in health but also in economy and social issues. But it has also provoked a wave of solidarity and unprecedented donation behavior by many companies worldwide. Inditex, one of the main fashion multinationals, has become a referent for its reaction speed and has been ranked number one among the most significant companies for its Corporate Social Responsibility during the lockdown. Drawing from Stakeholder, Legitimacy, and Ethics of Care Theories, the aim of this paper is to analyze Inditex as a case study and reflect on the impact of its donation behavior on its corporate reputation. A desk research approach by using secondary data about the corporation, and a content analysis of press releases with ATLASti software during this time, let conclude that effective corporate donation impacts and improves the reputation of the corporation among its stakeholders.

6.
Social Responsibility Journal ; 2022.
Article in English | Web of Science | ID: covidwho-2121691

ABSTRACT

PurposeThis paper aims to examine the relationship between employees' perception of corporate social responsibility (CSR) practices in Indian business organizations and psychological capital (PsyCap) during the COVID-19 pandemic. Design/methodology/approachThis research design is conclusive, descriptive and cross-sectional. An online survey was conducted during COVID-19-related lockdowns in India in 2020-2021, using two standardized research instruments. Data was collected from 154 respondents;correlation and regression techniques were applied using SPSS version 25. FindingsResults indicate that employees' perception of CSR practices was positively correlated with the components of PsyCap, namely, employee self-efficacy, hope, resilience and optimism. Findings indicate that 57.4% of the variance in PsyCap is explained by employees' perception of CSR. Research limitations/implicationsStudies may be carried out to examine the difference in PsyCap between organizations having strong CSR vis-a-vis weak CSR. The impact of PsyCap on organizations' performance during states of disruption and chaos is unexamined so far;studies on the said linkage are thus required. Researchers may also examine whether there is a significant difference in organizations' PsyCap during crisis and non-crisis conditions. Studies on the linkages between EPCSR and organizational resilience, employee performance and employee engagement during crises, with PsyCap in the moderating role will provide further insights into this area of research. Practical implicationsThe findings imply that having effective CSR policies can help with the conservation and recovery of psychological resources. Employees' enhanced self-efficacy, hope, resilience and optimism are the benefits of being a CSR-oriented organization as indicated by the study findings. Investing in CSR would therefore be a win-win situation for organizations, as besides giving back to society and building a great public image for themselves, it would also improve organizations' PsyCap, which in turn would make businesses resilient and better able to navigate through crises. Social implicationsThis study makes a case for a macro- and micro-level focus on PsyCap. Increasing organizational psychological resources makes it possible to lessen the pandemic's negative psychological toll and enhance workers' coping abilities. As evidenced in this study, the CSR practice of organizations is one such way toward it. It is thus in the interest of society, organizations and employees that organizations strengthen their CSR and more so during times of widespread crises. Originality/valueExtant literature has mostly examined CSR from the macro-level lens during noncrises conditions, with a focus on external stakeholders and in the context of developed Western economies. This research has a micro-level perspective and focuses on the PsyCap of internal stakeholders, i.e. corporate employees in an emerging market, namely, India. It has been conducted in the background of an unprecedented global economic and mental crisis caused by the COVID-19 pandemic, thus making this study very unique and relevant.

7.
Accounting & Finance ; 2022.
Article in English | Web of Science | ID: covidwho-2107885

ABSTRACT

Our study examines whether and how increased engagement in social responsibility activities by a firm affects movements in its stock prices during the COVID-19 public health crisis, which is regarded as an exogenous shock to economic ties between focal firms and their customers, employees, and suppliers. We find that corporate social responsibility has an inverted U-shaped relationship with shareholder value. The nonlinear relationship is more dominant at firms with higher cash-flow constraints and weaker cost-adjustment capabilities. Our research also generates meaningful implications for business practices.

8.
Front Psychol ; 13: 1011879, 2022.
Article in English | MEDLINE | ID: covidwho-2099235

ABSTRACT

The complex situation that global society is facing as a result of COVID-19 has highlighted the importance of companies committing to the principles of social responsibility. Among the internal initiatives, those related to the health of workers are, obviously, highly topical. The objective of our research is to provide concise knowledge of the relationship between workplace health promotion (WHP) and corporate social responsibility (CSR) so that the relevant specialized research was gathered in a single document that lays the foundations of its applicability. A systematic review, following the PRISMA method, has been carried out. Twenty-seven articles have been selected from the main scientific databases. Their qualitative analysis concludes that CSR and WHP are linked, have beneficial reciprocal effects, need committed leadership respectful of autonomy and voluntariness, and require the establishment of specific goals within the framework of the organizations' sustainability policies. Future studies should establish the impact of the pandemic on these aspects.

9.
Global Business Review ; 2022.
Article in English | Web of Science | ID: covidwho-2070674

ABSTRACT

The study attempted to explain the role of regional identity on the relationship between perceived corporate social responsibility (PCSR) and purchase intention through customer satisfaction and brand loyalty in South and Southeast Asian regions during the Coronavirus Disease 2019 (COVID-19) pandemic. A quantitative research was conducted with a survey including a sample of 3,870 regular retail customers from six countries in South and Southeast Asia. The data were analysed to test the hypotheses using SmartPLS. It found a significant and positive chain relationship between PCSR, satisfaction, brand loyalty and purchase intention in all six countries. In a comparative analysis, regional identity significantly, strongly and positively moderated the relationship in India and Pakistan except Sri Lanka while regional identity significantly and positively but weakly moderated the relationship in Malaysia, Indonesia and Thailand. The study is the first investigation to discover dynamic role of customers' regional identity in making impactful CSR in a pandemic. It also made several theoretical and managerial implications with future research insights on retail consumer behaviour.

10.
Managerial Auditing Journal ; 2022.
Article in English | Web of Science | ID: covidwho-2070248

ABSTRACT

Purpose - This paper aims to investigate the effect of firms sustainability practices on firm performance and valuation during the COVLD-19 pandemic. Design/methodology/approach - Using a sample of Australian listed firms from 2011 to 2021, the authors perform textual analysis on sustainability practices from annual reports and sustainability report disclosures and include this variable in various regression models that assess firm valuation. The authors also use propensity score matching and Heckman two-stage regression methodology to address endogeneity concerns. Findings - The authors find that flints disclosing sustainability practices exhibit higher market valuations relative to other firms. Specifically, lass-making fins exhibit higher market valuation during the COVID-19 crisis relative to prior period. The authors also observe a negative association between sustainability practices and firm performance proxied by return on assets. The findings suggest that engagement in sustainable practices helps loss-making firms remain resilient during the pandemic In addition, the authors find that the positive relation between sustainability practices and firm value is stronger among firms with a higher level of annual report readability. Originality/value - Considering the conflicting evidence in the literature on the economic benefits of sustainability practices, this study takes advantage of the heterogeneity in corporate practices and provides empirical evidence that a firm's sustainability practices can build economic resilience during the COVID-19 pandemic crisis. The authors believe the findings of the study is timely in informing the regulators and standard-setters on changes in reporting required to increase sustainability in the business practices.

11.
International Journal of Ethics and Systems ; 2022.
Article in English | Web of Science | ID: covidwho-2070216

ABSTRACT

Purpose - This study aims to establish whether the corporate social responsibilities (CSR) practices of Islamic banks are compatible with the sustainable development goals (SDGs) of the United Nations. Design/methodology/approach - A documentary research method was applied by examining the annual reports of selected Islamic banks from Bangladesh, Indonesia, Pakistan, the UAE and Malaysia for 2020, which coincided with the COVID-19 pandemic. Findings - The results indicate that Islamic banks discharged various CSR activities and contributed huge funds toward achieving the SDGs of the United Nations. Specifically, the banks prioritized the following CSR sectors: education, health, environmental protection and disaster relief and management. Besides, they provided support to micro and small businesses toward poverty alleviation. Research limitations/implications - This study examined only CSR reports of the selected Islamic banks for 2020. Practical implications - The findings have practical implications that may enable Islamic banks across the globe to improve their CSR initiatives, activities and reporting toward realizing the SDGs. They arc also helpful to policyrnakers and regulators for the provisions of policies and regulations to motivate or mandate Islamic banks to effectively improve their CSR practices. Social implications - CSR practices of Islamic banks can significantly support the SDGs toward mitigating many economic and social problems. Originality/value - This study applied a relevant but rarely used method to explore the role of CSR practices of Islamic banks in achieving the SDGs.

12.
Journal of Hospitality and Tourism Management ; 52:416-427, 2022.
Article in English | Web of Science | ID: covidwho-2069329

ABSTRACT

Recent studies on the pandemic have focused on the DOs and DON'Ts of recovery remedies, but few have investigated the pandemic-spawned fundamental internal problems of the enterprises in order to diminish the impacts of the mega-crisis and relieve the need for recovery efforts. It is incontestable that employees are one of the major victims of the pandemic crisis;their negative emotions caused by the increasing career and financial instability have heightened the challenges of their enterprises that are striking for survival. This research has identified a breakthrough that extends the effect of CSR efforts from the traditional societal focus to internal employees, to whom CSR is found to mediate the undesirable escape habits and anti-crisis behaviours resulted from crises. This strengthens the understanding and value of CSR, while presents management with a novel mixed strategy to stabilize employee emotions and assemble their competence to get through a crisis.

13.
Global Business Review ; 2022.
Article in English | Web of Science | ID: covidwho-2042928

ABSTRACT

The purpose of this study is to evaluate the Pakistani corporate sector for its corporate sustainability initiatives. Over a sample of 80 non-financial firms for the period of 7 years ranging from 2014 to 2020, the study captures comprehensive corporate sustainability scores. The firms' scores have been captured based on both the quality and level of disclosures and a comparison has been made between GRI and non-GRI reporting firms. The study finds that GRI firms are disclosing a greater amount of quality and quantity of sustainability information than non-GRI firms. The GRI guidelines are driving both the quality and level of disclosure. Overall, the disclosure is low, and it is inconsistent. The environmental disclosure is relatively lower than economic and social disclosures among the non-GRI firms. The study also provides evidence of sustainability disclosure at COVID-19 times. The disclosure scores of 21% of firms have been found in a declining trend in the year 2020. The study provides some policy implications that could lead to guide the regulatory authorities in shaping the behaviour of firms toward sustainable initiatives.

14.
International Marketing Review ; 2022.
Article in English | Web of Science | ID: covidwho-2042693

ABSTRACT

Purpose The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19) pandemic. Specifically, the authors examine the messages of international companies' CSR communication to customers during the pandemic, focusing particularly on the companies' posts on Twitter. In addition to identifying what international companies communicate, the authors determine the motives of companies' COVID-19-related CSR communication as well as how companies strategically approach CSR communication. Design/methodology/approach Using Nvivo, the authors carried out content analysis of the COVID-19-related tweets of the Fortune top-100 companies using Twitter's 'advanced search' tool. The analysis included tweets posted between 1 February 2020 and September 2021, a period that represents the peak of the pandemic. Findings Study findings indicate that COVID-19-related CSR responses of international companies are driven by commitment to organizational values, attainment of recognition for timely response to COVID-19, altruistic motives to combat COVID-19 and congruence with social movements that create expectations from customers to respond to the COVID-19 pandemic. Most companies adopt a response strategy to CSR communication, by informing customers of their COVID-19 responses in relation to several issues such as alterations in companies' processes and the impacts of the pandemic on health. Practical implications The study suggests that the CSR practices of companies should be strategically embedded in organizations' international marketing plans and not remain just on-off responses to crises should marketing-related benefits be obtained. Several recommendations are made to strengthen companies' adoption of a proactive, engagement-oriented approach to CSR communication. Originality/value The CSR communication of international companies during external crises has not been sufficiently studied in relation to international marketing, as most studies considered internal corporate crises. Focusing on an external crisis (COVID-19 pandemic) with global impacts, this study advances existing knowledge on international companies' CSR communication to their customers. Additionally, this study offers new insights on the role of integrated, coordinated and consistent CSR messages and strategies, which are targeted to the needs and expectations of domestic and international customers in response to COVID-19 pandemic.

15.
International Journal of Sustainability Policy and Practice ; 18(1):15-25, 2022.
Article in English | Scopus | ID: covidwho-2026003

ABSTRACT

The novel coronavirus continues to affect individuals, businesses, and economies of many nations. Since the outbreak of the virus, companies have struggled to survive due to the various policies imposed by government to contain the pandemic. In addition, companies face immense pressure to provide Corporate Social Responsibility (CSR) to cushion the adverse effect of the pandemic on their employees, customers, and communities. This article explores employee, customer, and community CSR activities adopted by companies during the COVID-19 pandemic. Using the content analysis approach, the article identifies five major employee CSR and six customer and community CSR approaches that were prevalent during the period. The results show that the most common specific CSR practices include the donation of food and hygiene products, cash donations to the government, and the implementation of remote working, among other things. The research provides evidence that African companies seek to increase their corporate citizenship and legitimacy by engaging in several CSR activities in times of crisis, such as the COVID-19 pandemic © 2022 Common Ground Research Networks. All rights reserved.

16.
Front Public Health ; 10: 956521, 2022.
Article in English | MEDLINE | ID: covidwho-2022978

ABSTRACT

This paper studies the role of corporate social responsibility (CSR) performance on corporate financial performance during the COVID-19 by examining a sample of Chinese listed firms. Based on the PSM-DID methodology, we find that the pandemic-induced decline in stock returns is stronger with more CSR engagement. The results remain robust even after the dynamic effect test and placebo test. It means CSR performance does not improve Chinese corporate immunity to the pandemic. This inadequate response of CSR could be due to the "relatively few good things effect". Furthermore, our study indicates that increasing awareness of responsible investment and improving the quality of CSR disclosure could facilitate CSR engagement in China.


Subject(s)
COVID-19 , COVID-19/epidemiology , Disclosure , Humans , Investments , Pandemics , Social Responsibility
17.
Management Decision ; 2022.
Article in English | Web of Science | ID: covidwho-2018556

ABSTRACT

Purpose The authors compare two market collapse incidents, focusing on their role as turning points for ESG considerations among investors that do not fall under the SRI class. The authors draw from the signaling theory to posit that ESG performance acts as a buffer to retain institutional shareholders under stress conditions. Design/methodology/approach The authors collect extensive data on institutional shareholdings and corporate performance during the pandemic and the 2008 financial crisis to examine the potential of ESG to act as a downward risk hedging mechanism. The authors test whether superior ESG scores function as insurance and resilience signals that lock investors in through times of high probability of divestments. Findings Findings indicate that ESG weighs in investment decisions during economic downturn and poor returns. The nature of this positive relationship is not static but dynamic contingent on overall risk materiality considerations. Research limitations/implications The authors update regulators, firms, investors and academics on ESG, risk and crisis management. The shifting materiality and the altering impact of ESG practices is our core implication, as well as limitation, in terms of metrics, temporal evolution and interaction with institutional factors, along with portfolio alpha and safe haven potential in ESG asset classes. Originality/value The authors extend current literature focusing on portfolio returns and firm valuations to highlight the role of ESG in shareholder retention during poor return periods. The authors further add to existing studies by examining the shifting materiality of ESG pillars during different crisis settings.

18.
Management Decision ; 2022.
Article in English | Web of Science | ID: covidwho-2018555

ABSTRACT

Purpose A model on the cognitive elements of engagement is adopted and content analysis, along with sentiment analysis, has been used to explore the post characteristics and the levels of stakeholders' interactions in controversial and non-controversial European industries through three Poisson regressions. At last, an ANOVA test has been used to check the level of interaction regarding the coronavirus disease 2019 (COVID-19)-related aspects. Design/methodology/approach The intrinsic characteristics of controversial industries cause the stakeholders' skepticism about their corporate social responsibility (CSR) strategies. This results in the need to elaborate proper involvement strategies to approach industries' stakeholders. Such need has assumed relevance during the COVID-19 crisis and has traced a certain border between the companies that are more sensitive to the social side of the surrounding environment and the ones that are less involved in risky sectors. The present paper aims to understand the role of social media in stakeholder engagement, and social media's characteristics, and tries to elaborate on companies' CSR communication readiness to the challenges shown by the pandemic. Findings The study reveals how the success of stakeholder engagement in CSR communication is affected by both controversial sector membership and the characteristics of the posts such as the inclusion of the sustainable development goals (SDGs). In addition, the study emerges how the European companies have focused on social aspects in companies' communication, revealing a certain readiness for the COVID-19 challenges. Practical implications Building on a model of cognitive elements of engagement, the present study provides useful insights for companies' next engagement strategies on social media. Moreover, the thematic analysis provides a benchmark for the improvement of current corporations' communication strategies in light of the pandemic effects. Originality/value This paper contributes to the literature by investigating the role of Twitter as a stakeholder engagement tool and identifies the drivers for an effective Twitter content strategy. Moreover, the paper provides a useful proxy for current and future research on the COVID-19-related CSR communication.

19.
International Journal of Ethics and Systems ; 2022.
Article in English | Scopus | ID: covidwho-2018476

ABSTRACT

Purpose: This study aims to examine the impact of ethical leadership style on the subjective well-being of health-care workers by examining the sequential mediating effects of perceived organizational support and perceived ethical-philanthropic corporate social responsibility (CSR). Design/methodology/approach: Data were collected from frontline health-care workers (i.e. doctors and nurses). Further, to cope with the response burden during the acute wave of the coronavirus pandemic, this study used split-questionnaire design for data collection. Findings: This study’s findings fully support the hypothesized framework of the study, illustrating that ethical leadership positively influenced the subjective well-being of health-care workers. Moreover, this study found that the ethical leadership and well-being relationship is sequentially mediated by perceived organizational support and perceived ethical-philanthropic CSR. Practical implications: This study possesses practical implications for health-care institutions to encompass the agenda of developing ethically appropriate conduct in their administration and become genuinely concerned about health-care workers and society as well. Social implications: By highlighting the role of ethical leadership in participating in ethical and philanthropic CSR activities, this study possesses social implications for the well-being of health-care workers and society at large. Originality/value: A positive and strong chain of perceptions about organizational support accorded to employees specifically and society at large emerges as an important sequential mediating mechanism that helps ethical leaders in hospital administration in building subjective well-being in their followers amid the COVID-19 pandemic. © 2022, Emerald Publishing Limited.

20.
International Journal of Emerging Markets ; 2022.
Article in English | Web of Science | ID: covidwho-2018475

ABSTRACT

Purpose This research aims to profoundly investigate the post-COVID-19's opportunities for customer-centric green supply chain management (GSCM) and perceived customer resilience by studying the correlation between fear-uncertainty of COVID-19, customer-centric GSCM, and the perceived customers' resilience. Moreover, to examine how the perceived corporate social responsibility (CSR) activities moderates the relationship among the variables. Design/methodology/approach In this study partial least squares structural equation modeling (PLS-SEM) was adopted on a sample of 298 managers and customers in the Egyptian small and medium enterprises (SMEs) market for data analysis and hypotheses testing. Findings Preliminary results indicate that the fear-uncertainty of COVID-19 positively affects customer-centric GSCM. Also, external CSR moderates the association between fear-uncertainty towards COVID-19 and customer-centric GSCM. However, internal CSR does not moderate this relationship. Customer-centric GSCM has a significant positive impact on the perceived environmental and social resilience. However, it has an insignificant effect on the perceived financial resilience. Also, customer-centric GSCM has a significant mediation outcome on the relation between fear-uncertainty of COVID-19 and the perceived environmental and social resilience. However, this relation is insignificant regarding the perceived financial resilience. Practical implications Managers could develop a consistent strategy for applying CSR practices, providing clear information and focusing on their procedures to meet their customer needs during COVID-19. Governments and managers should develop a consistent strategy to apply customer-oriented green practices to achieve customers' resilience, especially during the pandemic. Originality/value Based on the "social-cognitive," "stakeholder" and "consumer culture" theories, this study shed light on the optimistic side of the COVID-19 pandemic, as it also brings the concepts of social responsibility, resilience and green practices back into the light, which helps in solving customers' issues and help to achieve their resilience.

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