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1.
Revista Ciencias de la Salud ; 20(2), 2022.
Article in Spanish | CAB Abstracts | ID: covidwho-2080962

ABSTRACT

Introduction: We are currently experiencing an extremely complex situation worldwide, due to the covid-19 pandemic caused by the SARS-CoV-2 virus, and the use of social marketing in health management has been indispensable as a tool, since it enables changes in the behavior and conduct of individuals or groups in a political, social and economic environment. Development: Marketing in its social approach is a discipline that has multiple applications in health activities, however, through health promotion it acts as a transversal component and is a tool to prevent, promote and improve the quality of life of individuals through social action. During the covid-19 pandemic it has been necessary to implement strategies for behavioral change in users, as well as in health institutions and its evaluation has achieved a positive positioning of ideas and practices among the population. Conclusions: the use of social marketing during this pandemic has been a powerful tool that has helped to control the pandemic through prevention and control, and it is essential that all health professions have the knowledge of social marketing to solve current problems that every day faces public health worldwide.

2.
Event Management ; 26(7):1537-1547, 2022.
Article in English | CAB Abstracts | ID: covidwho-2055458

ABSTRACT

The authors propose a strategy to help event planners pivot and adjust to the post-COVID world. This involves the use of social media and sales force automation (SFA). The authors explain how both of these can be accomplished in a low cost, easy to learn and use manner by adopting LinkedIn. The authors also present three tools that will help the event planner assess if they and their personnel are ready to make such a change. The authors conclude with a set of managerial imperatives that include not only how to be proactive and competitive but also the operational adjustments that will be necessary for the mode of operation, the reach of the planner, how online presence and content will drive awareness, the role and definition of personnel, how client relationships are conducted, and how the different facets of the event itself will change.

3.
Land ; 11(6), 2022.
Article in English | CAB Abstracts | ID: covidwho-2055290

ABSTRACT

This paper examines the relationship between the rapid growth of online food purchasing and household food security during the first wave of the COVID-19 pandemic in China using the city of Nanjing as a case study. The paper presents the results of an online survey of 968 households in Nanjing in March 2020 focused on their food purchasing behavior and levels of food security during the early weeks of the pandemic. While online food purchasing has increased rapidly in many countries during the COVID-19 pandemic, little research attention has been paid to the relationship between online food purchasing and household food security. This paper provides detailed insights into this relationship in China. The medium- and longer-term food security and other consequences of the pandemic pivot to online food purchasing are a fertile area for future research in China and elsewhere.

4.
Journal of Hospitality and Tourism Management ; 52:275-284, 2022.
Article in English | CAB Abstracts | ID: covidwho-2049492

ABSTRACT

This study set out to investigate the effects of country image (CI), subjective knowledge (SK) of COVID-19, and destination trust (DT) and their relationship to travel attitude and visit intention during the COVID-19 pandemic. This research used Canada and the USA as cases to investigate people's domestic and international travel intentions. It tested the travel attitude and visit intention of domestic residents and international travellers, specifically Canadians travelling domestically versus Americans travelling domestically, and Canadians travelling to the USA versus Americans travelling to Canada. Two timeframes (i.e., one year vs. two years) were examined to further reveal the underlying relationships between those important constructs. First, this study supports findings that CI positively influences travel attitude and that DT is more prominent compared to CI under the adverse conditions of an ongoing pandemic. The indirect impact of CI through DT on travel attitude is significantly greater than the direct impact of CI. Second, it confirms that SK of COVID-19 negatively influences both domestic and international travel attitude. However, the impact of SK on DT varies with the risk of the domestic environment. Third, there were no direct impacts of CI, SK, and DT on domestic visit intention.

5.
Revista Paranaense de Desenvolvimento ; 140:71-88, 2021.
Article in Portuguese | CAB Abstracts | ID: covidwho-2046696

ABSTRACT

Sectors strategic to the post Covid-19 economic recovery Parana are identified here by using an input-output matrix and economic indicators calculated from 2018 Parana-Rest of Brazil interregional system data. Intersectoral linkages indices portray food industry, civil construction, commerce and land transport as driving sectors of the state economy. Results concerning production, employment and income are higher for the textile and clothing, commerce, accommodation and food, education, health, and software development sectors, the latter being an important sector for the emergence of micro and small business. Incentive actions directed to strategic sectors in the economic recovery involve professional qualification, microcredit, business incubators, and extension activities focusing the dissemination of new communication and sales technologies.

6.
Espaces, Tourisme & Loisirs ; 358:114-117, 2021.
Article in French | CAB Abstracts | ID: covidwho-2046437

ABSTRACT

10% of the French population concentrates a large part of the resources of the communication budgets of institutional tourism organizations. However, the vast majority of French people who go on vacation stay every summer in non-commercial accommodation. The challenges of growth in the tourist economy should therefore not be based on the quest for new customers in new markets, but on greater consumption of leisure activities by local populations. The absence of foreign customers in the summer of 2020 highlighted this mistake in marketing strategy when the potential of local customers is immense. This is demonstrated, in particular, by the success of the OCC'ygene card deployed by the Occitania region and the Regional Committee for Tourism and Leisure (CRTL).

7.
Technical Bulletin - Economic Research Service, US Department of Agriculture 2022. (TB-1957):26 pp. ; 2022.
Article in English | CAB Abstracts | ID: covidwho-2046070

ABSTRACT

The USDA, Economic Research Service's Food Price Outlook (FPO) provides monthly forecasts of annual food price percent changes up to 18 months in advance. The forecasts add value to the U.S. Bureau of Labor Statistics' Consumer and Producer Price Indexes (CPI, PPI) by giving farmers, wholesalers, retailers, institutional buyers, consumers, and policymakers a uniform set of predictions about food prices. The more accurate the predictions, the more value FPO contributes. Events such as recent natural disasters, the Great Recession, the Food Crisis of 2011, and the COVID-19 pandemic have highlighted the importance of food price forecasting and the need for improvements to the forecasting methodology to enhance accuracy and treat uncertainty more rigorously. This technical bulletin describes a time-series-based approach for forecasting food prices which provides enhanced precision, removes potential biases from the specification process, and allows for a clearer characterization of uncertainty about future food prices. Four case studies are included to illustrate how these forecasts can be used.

8.
Louisiana Agriculture ; 65:2, 2022.
Article in English | CAB Abstracts | ID: covidwho-2045537

ABSTRACT

This article reports on the inclusion of wild-caught shrimp in the USDA Agricultural Marketing Service (AMS) program to help Louisiana's shrimp industry during the COVID-19 pandemic. As a result of a quick Sea Grant mobilization, $50 million in cash from USDA was infused into the shrimping industry, and 7.6 million pounds of Louisiana shrimp were taken out of inventory and distributed nationwide.

9.
Journal of ISSAAS ; 28(1):152-153, 2022.
Article in English | CAB Abstracts | ID: covidwho-2044831

ABSTRACT

Prior to the pandemic, agri-tourism was on its rise in the Philippines. It is known as a fusion of Agriculture and tourism, linked to other sectors, including hospitality and transportation. However, travel bans and other restrictions amid the COVID-19 pandemic have adversely affected tourism. This study aimed to describe the pandemic effects on agri-tourism enterprises in the province of La Union, Philippines, and their adaptation strategies. A survey of 16 enterprises was conducted in May 2021. Descriptive and content analysis was employed to analyze the data and information gathered. The pandemic was found to have significantly affected the enterprises' marketing function, resulting in financial losses and adjustments to their business models. Their adaptation strategies were categorized as either survival or sustaining. Survival strategies were the farms' initial coping mechanisms like shifting to a new market, lowered prices, and switching to online marketing. On the other hand, sustaining strategies were also known as long-term solutions like diversification and expansion. The enterprises that adopted both strategies had wider offerings and possessed more than one accreditation. It is recommended that agri-tourism enterprises continue strategizing as the pandemic remains a threat. They should consider employing sustaining strategies for post-pandemic.

10.
International Hospitality Review ; 36(1):104-106, 2022.
Article in English | CAB Abstracts | ID: covidwho-2037663

ABSTRACT

Purpose: The purpose of this paper is to interview Mr. Jingbang Zhang, EVP of Yagao Meihua Hotel Management Co., Ltd & CEO of Madison Brand based in Shanghai, China, regarding the impact of COVID-19 on China's hotel industry and potential post-COVID-19 trends. Design/methodology/approach: Interview with hotel group CEO and industry leader in China. Findings: Several effects of COVID-19 and potential trends are discussed from a hotel CEO's perspective. Originality/value: Tourism and hospitality stakeholders will acquire a better understanding of the impacts of COVID-19 on China's hotel industry and possible post-COVID-19 adjustments.

11.
International Journal of Contemporary Hospitality Management ; 34(10):3743-3763, 2022.
Article in English | CAB Abstracts | ID: covidwho-2034609

ABSTRACT

Purpose: The purpose of this study is to explore the three-way interaction effects among congruence type (proximal vs distal) of nonverbal ad messages, assessment perspective (internal vs external) of verbal ad messages and social distance (close vs faraway) on consumers' visit intention. Design/methodology/approach: After developing the four categories of restaurant advertisements and scenarios for each type of social distance, the authors used 780 observations collected from Chinese consumers via the online survey platform Sojump and WeChat. The authors conducted ANOVA to test the hypotheses. Findings: The results reveal that in proximal congruence situations, consumers who feel a close social distance between themselves and their companions report higher visit intentions when exposed to internal versus external perspective-oriented ad messages;in distal congruence situations, external perspective-oriented ad messages elicit higher intention to visit advertised restaurant when consumers feel a far social distance between themselves and their companions. Research limitations/implications: Future research can focus on the different categories of messages, such as functional and experiential messages, to find whether similar interaction effects are explored or not. Practical implications: This paper suggests some practical implications for advertisers to maximize the impact of advertisements on consumers' behavioral outcomes via combining the different characteristics of nonverbal and verbal messages effectively, especially according to their target consumers' characteristics. Originality/value: In the view of the three-way interaction effects, this paper offers a new lens on understanding how advertisements influence consumers' behavioral outcomes, which could contribute to the advancement of advertisement theories.

12.
Revista de Politica Agricola ; 31(1):105-122, 2022.
Article in Portuguese | CAB Abstracts | ID: covidwho-2034170

ABSTRACT

The relationship between international trade and animal health is particularly important in the Agreement on the Application of Sanitary and Phytosanitary Measures (SPS) of the World Trade Organization - WTO. Supported by the World Organization for Animal Health (OIE), SPS measures are scientifically justified and play an important role in placing epidemiology at the center of decisions related to health and animal trade. The objective of this study was to discuss the interactions between the international meat trade and the epidemiology of zoonotic diseases of viral origin, in a debate on how the current Covid-19 pandemic could change the consumer behavior related to health and hygiene issues, and how the meat sector was affected by SPS measures, highlighting the relevance of Brazil in this context.

13.
Journal of Henan Normal University Natural Science Edition ; 49(4):151-163, 2022.
Article in Chinese | CAB Abstracts | ID: covidwho-2026895

ABSTRACT

Consumer behavior has changed during the Covid-19 pandemic in all spheres of life. In Malaysia, there was a surge in e-commerce, a preference to buy essential goods from trusted brands while being cautious with spending. During the pandemic, Malaysian consumers have been more careful about spending their money and where they spend their money. Based on the review of past literature, the study's goal was to examine the relationships of variables such as perceived severity, cyberchondria, self-efficacy, and self-isolation on consumer behavior during the Covid-19 pandemic in Malaysia. The aim of the study was also to highlight the implications of the study that will be beneficial to the Malaysian government, the consumer association, and retailers. The quantitative research method was used to conduct this study via online questionnaires. The target respondents were consumers from Selangor between the ages of 20 to 60, mainly those with jobs and who earned a monthly income. A total of 196 respondents answered the questionnaire. The reliability, linearity, normality, correlation, and multiple regression tests were conducted using SPSS. The study results revealed that only perceived severity and self-isolation had significant relationships with consumer behavior. The scientific novelty of the study was that both cyberchondria and self-efficacy were insignificant. These findings imply that both cyberchondria and self-efficacy do not affect the consumer behaviour of Malaysian during the pandemic. The implications of the research findings were discussed.

14.
International Journal of Environmental Sustainability and Social Science ; 3(1):205-211, 2022.
Article in English | CAB Abstracts | ID: covidwho-2026743

ABSTRACT

Economic activity must grow and develop faster than the growth in the number of people looking for work. One closely related element to economic growth is MSMEs, namely micro, small and medium enterprises. Indonesia's wealth assets that can be used as objects of batik tourism are also used as Indonesian cultural identity to the world. It is the reason that attracts researchers to make Batik Blimbing Malang SMEs the research object. Currently, the main task of Batik Blimbing Malang that must be carried out as a batik industry that is sufficiently developed to maintain the viability of its business in the situation of the COVID-19 pandemic era, is one of them by designing appropriate promotional strategies to face market competition. Therefore, this study aims to explore the sales promotion strategy of SMEs by conducting a qualitative research approach. This study was conducted on Batik Blimbing Malang. The results showed that the strategy of Batik Blimbing Malang in maintaining its business continuity, among others, was to do several points, including: Advertising, Personal selling, Sales promotion, Public relations, Word of mouth, Customer relationship.

15.
Independent Journal of Management and Production ; 13(4):s560-s568, 2022.
Article in English | CAB Abstracts | ID: covidwho-2025737

ABSTRACT

Public demand in recent decades for healthy lifestyles, improving its quality and preservation of active longevity has found an echo in the form of the dynamic development of the global fitness industry. Our country is no exception and since the 1990's, domestic fitness has made a rapid spurt from zero position: according to the national community of professional participants of sport and fitness industry, fitness in Russia engages regularly up to 7 million people. The paper presents the author's statement of possible scenarios for the development of the fitness industry highlighting the factors that can transform consumer demands in post-covid economy. The hypothesis is put forward that the competitiveness and economic stability of fitness clubs in the medium term will be determined by the level of customer retention rate and by increasing their loyalty, the effective formation of which is possible by stimulating through marketing communications a positive mental and emotional response in target audiences to the potential and actual satisfaction of certain primary biological needs through fitness services. To prove the hypothesis the corresponding methodology of fitness club brand design based on the emotional approach of M. Lindstrom and K. Roberts was developed. Its verification and testing was carried out. The results obtained testify to the correctness of the author's statements and actualize the continuation of research in the field of emotional branding.

16.
Independent Journal of Management and Production ; 13(3):s310-s328, 2022.
Article in English | CAB Abstracts | ID: covidwho-2025736

ABSTRACT

The article reveals the importance of state financial regulation as one of the most important tools for economic growth and ensuring the competitiveness of industries and the economy of Ukraine. The studies of domestic and foreign scientists on the subject of research are analyzed in detail. The state of enterprises of the agricultural sector of Ukraine for the period 2013- 2020 has been determined. The study was carried out on the factors of providing agricultural producers with financial resources in terms of the size of the forms of management. The share of unprofitable enterprises in the industry for the same period is also analyzed. The achievements of the agricultural sector are described according to the statistical analysis of the state of socio-economic development of the regions in the period 2020-2021. The methodology for monitoring and evaluating the effectiveness of the implementation of the state regional policy in accordance with legislative regulations is described. This made it possible to establish that at the present stage, the financial regulation of the agricultural sector of Ukraine is carried out without proper scientific justification and, as a rule, responds slowly to the requirements of economic practice, especially in the context of deepening the penetration of global processes into the national economy. Approaches to the assessment of the competitive environment of the agrarian sector of Ukraine and the direction of its state regulation are proposed. Theoretical, methodological, and practical aspects of assessing the competitiveness of the sector are disclosed. The necessity and possibility of forming a competitive environment by fiscal policy measures, primarily budgetary regulation, is proved. The problems of forming a competitive environment in the context of the current crisis caused by the COVID-19 pandemic, the place of Ukraine in the world competitiveness ranking are identified, and methodological approaches to the development strategy are proposed. It is proved that the competitive strategy is based on the existing resources of the industry (material, financial and intellectual), the level of development of various forms of management, the structure of production, marketing, processing, the formation of value chains and a bilateral state-market regulator. The directions for improving the quality of the competitive environment, arising from the paradigm of innovative development of the agricultural sector, are summarized and provide for the stimulation of small business in niche and organic production and large-scale industrial production in terms of the main indicators of food security, as well as the development of land, financial, credit and resource markets and the formation of equal access to them all agricultural producers.

17.
Russian Journal of Agricultural and Socio Economic Sciences ; 8(128):135-140, 2022.
Article in English | CAB Abstracts | ID: covidwho-2012668

ABSTRACT

The study was undertaken to examine the effect of COVID 19 Lockdown among day Old Chick Producers and Marketers in Ibadan South West Local Government Area (Poultry hub) of Oyo State, through the administration of questionnaire and interpersonal interview to retrieve relevant research information. The socio-economic appraiser of the stakeholders revealed that participants are predominantly male(65%), married(61.0%), most are educated (88.0%) and were Christians (40.0%) and Muslims (60.0%) based on their religious faith. Effect of Lockdown on production (100%), reduction in price, cost of ingredients with consequential reduction in level of employment. The result also reveals that the cost of ingredients, was seriously affected before (80.0%), during (65.0%) and after (98.0%) COVID-19 pandemic respectively. The result shows that the mean of the total variable cost is N28325.98, the mean of the gross margin is also positive (N322307.44), the net income is (N 272380.21) while the mean of the total fixed cost is (N400428.00). This implies that the level of profitability of poultry production in the study area is profitable. Based on the findings, it has been identified that some factors are hindering the development of poultry farms as regards large production, which will cater for the entire population of the people in the study area and the nation entirely. It therefore recommends that government should improve on the loan credit guarantee schemes available for the public and ensure the availability of well-tested, highly productive machines and reduce cost of feed.

18.
Russian Journal of Agricultural and Socio Economic Sciences ; 8(128):167-175, 2022.
Article in English | CAB Abstracts | ID: covidwho-2012667

ABSTRACT

Coronavirus has a significant impact on both the poultry industry and individual households. The pandemic's rapid spread has a significant impact on the country, leading to a total lockdown. As a result, the study focused on the effect of the COVID-19 pandemic on egg production and income of marketers among poultry farmers in Ido Local Government, Ibadan, Oyo State, Nigeria. A total of 120 questionnaires were distributed. The respondents were chosen using a multi-stage randomization technique. The descriptive, budgetary technique was used to analyze the socioeconomic characteristics of the respondents, the effects of the COVID-19 pandemic on egg marketing, and the challenges faced by poultry farmers in egg marketing, while the budgetary technique was used to analyze the cost and return of egg marketing in the study area. Females had the highest percentage of respondents with the highest socioeconomic characteristics, according to the findings (80.8%). The majority of respondents (96.8%) were between the ages of 31 and 60, and the vast majority was married (94.2%). It was also revealed that the majority of poultry farmers (92.5%) had formal education and that the majority of them (67.5%) practiced Christianity. According to the budgetary analysis, the average variable cost incurred by the farmers polled was 33764.85. It also revealed that the total fixed cost was 388392.98 and the total production cost was 422157.83. The profitability index was 0.38, indicating that poultry egg farmers in the study area earned N0.38 for each naira invested in production. The presence of COVID 19 was statistically significant in determining the level of income of poultry farmers. High input costs, product marketing, a lack of storage facilities, disease outbreaks, insufficient feed formulation ingredients, a lack of extension services, and movement restrictions were some of the challenges faced by poultry farmers and egg marketers in Ido Local Government. To keep poultry production afloat during and after the COVID-19 pandemic, the government should provide expanded income support to affected farms, as well as tax deferment or waiver, and lower interest rates.

19.
Australasian Leisure Management ; 141:24-27, 2020.
Article in English | CAB Abstracts | ID: covidwho-2012010

ABSTRACT

This article indicates that the massive impact of COVID-19 on the retail sector presents opportunities to reimagine the design, branding and operations of leisure spaces. The rise of social entertainment centres and competitive socialising is highlighted.

20.
Human Organization ; 79(4):323-332, 2020.
Article in English | CAB Abstracts | ID: covidwho-2011414

ABSTRACT

The food system in Foz do Iguacu, Brazil. experienced changes that reflected the uncertainties and restrictions imposed by the COVID-19 pandemic. This study describes urban and periurban family farmers' ongoing strategies to adapt to Changes in the local food supply Chains (FSCS) after the temporary suspension of farmers' markets and government programs directed to small-scale agriculture. Their disruption proved problematic for the farmers and the Vulnerable populations served by them. As a result. some farmers redirected their products' commercialization to delivery or pickup services. Based on observations and conversations with producers and retail intermediaries. we show that farmers other and pickup-based sales increased dramatically with the pandemic. The sustainability of these practices is unknown. although they have strengthened forms of cooperation and commercialization amongst farmers. mainly through online marketing. Based on the results. the study provides a series of research questions to explore food systems and FSCs under severe social disruption.

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