A New Approach to Extracting Tourism Focus Points from Chinese Inbound Tourist Reviews after COVID-19

The number of inbound tourists in Japan has been increasing steadily in recent years. However, due to the COVID-19 pandemic, the number of inbound tourists decreased in 2020. This is particularly worrisome for Japan, as the number of inbound tourists is expected to reach 60 million per year by 2030. In order to help Japan's tourism industry to recover from the pandemic, we propose a method of identifying elements that attract the attention of inbound tourists (focus points) by analyzing reviews on tourist sites. We focus on Hokkaido, a popular area in Japan for tourists from China. Our proposed method extracts high-frequency n-gram patterns from reviews written by Chinese inbound tourists, showing which aspects are mentioned most often. We then use seven types of motivational factors for tourists and principal component analysis to quantify the focus points of each tourist destination. Finally, we estimate the focus points by clustering the n-gram patterns extracted from the tourists' reviews. The results show that our method successfully identifies the features and focus points of each tourist spot.

What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective

To reduce the negative impacts of the COVID-19 pandemic, local government officers conducted live streaming to sell and endorse local products. Understanding factors and mechanisms affecting consumer engagement and purchase intention in officer live streaming have a profound effect on local economic recovery and rural revitalization. By integrating the two-factor theory, source credibility model, and Stimuli-Organism-Response (S–O–R) framework, the authors conduct an online survey to investigate how characteristics of officer live streaming drive consumer engagement and purchase intention. The results show that: (1) Motivation factors of officer live streaming include officer streamer physical attractiveness, interaction friendliness, altruism, expertise, product price attractiveness, and product local uniqueness;hygiene factors include product authenticity, officer streamer trustworthiness, and government credibility;(2) Utilitarian benefit, hedonic benefit and risk perception mediate the effects of motivation factors and hygiene factors on consumer engagement and purchase intention;(3) Power distance belief and consumer region (local-shoppers vs out-shoppers) moderate these effects. © 2022 Elsevier B.V.

The Relationship Between Push and Pull Factors and Intention To Visit Muslim-Friendly Hospitals For Medical Tourism Among Malaysian Muslim Consumers

Muslim-friendly medical tourism holds great potential in assisting with the post-covid efforts for the country. As of current literature, there is no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposed the effects of push and pull factors on the intention to visit Muslim-friendly hospitals for medical tourism. A structured questionnaire was designed and distributed to 400 respondents who were sampled through multistage random sampling throughout the five zones in Malaysia;North Zone, East Zone, West Zone, South Zone, and Borneo Zone. Multiple regression analysis was used to analyse the data in order to examine the relationship between the push factors (religiosity and novelty-seeking), pull factors (Islamic attributes of hospitals) and the intention to visit Muslim-friendly hospitals for medical tourism. The result of the analysis indicated that religiosity and Islamic hospital attributes are the main push and pull factors that respectively predict the consumer’s intention to visit Muslim-friendly hospitals for medical tourism. Novelty-seeking, however, was found to not be able to predict the intention. This study can serve as a framework to enhance Malaysia’s Muslim-friendly hospitals to cater to medical tourists, both locally and internationally. The findings of this research can also contribute to the government and industry players in their post-COVID efforts to revive the local medical tourism industry and subsequently boost the Malaysian economy. © 2022, Malaysian Consumer and Family Economics Association. All rights reserved.

Review of Gamified MOOC’s Impact Toward Learner’s Motivation in Learning Effectiveness Context

Massive Open Online Courses (MOOC) have become a strong support for building a ubiquitous learning environment typically during Covid19 pandemic. Although more and more Internet users are willing to try MOOC, the problems corresponding to users’ free and autonomous learning are a poor learning experience, low long-term attractiveness to users, and low completion rate of courses. The fundamental reason is that online learning behaviour cannot be well motivated and maintained. A key design concept related to the MOOC is gamification design - the application of game design elements to non-gamification scenarios. Some MOOC has integrated different gamification method to attract users. However, the academic community’s attitude towards gamification still inconsistent, and even some studies believe that the level of user motivation in the gamified design condition will decrease. From the perspective of user information behaviour, this paper follows the logical route of “motivation-behaviour” and analyse the perceptual challenge and perceptual attention, learning results and cognitive user participation. From the MOOC context, this paper discusses the technical application factors that affect user behaviour and enriches the research direction in the field of information behaviour. Lastly, this study puts forward some development suggestions to MOOC operators to comprehensively improve the perception challenge and attention of MOOC users and enhance their learning effect. © 2022, ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering.