Perceptions and engagement of Klang Valley urbanites on COVID-19 PSAs during the pandemic

Since the start of the COVID-19 pandemic, rampant misinformation about the virus has created large-scale panic and uneasiness among the Malaysian public. In response to this threat, the Malaysian government launched public service announcements (PSAs) on COVID-19 in various media to increase public awareness and knowledge, specifically on recommended solutions. The messages in the PSAs were tailored to underscore the various phases of the pandemic to persuade public belief as well as nurture positive attitude and behavioural changes. The objectives of this study are: (1) to investigate the public's information-seeking behaviours, (2) to investigate user perceptions and indicators of PSAs, and (3) to determine the effectiveness of PSAs as a communication platform to convey important information about the pandemic throughout the different Movement Control Order (MCO) phases. Through focus group discussions with eight urban Klang Valley informants, findings highlight the crucial elements in identifying motivation and factors of media preferences which affect how various media platforms benefit the Malaysian public. The findings also illustrate the need for the government to ensure that the content and context of the PSAs meet the audiences' demographics in ensuring effective dissemination of information and awareness during a pandemic. © SEARCH Journal 2022.

Perceptions and engagement of Klang Valley urbanites on COVID-19 PSAs during the pandemic

Since the start of the COVID-19 pandemic, rampant misinformation about the virus has created largescale panic and uneasiness among the Malaysian public. In response to this threat, the Malaysian government launched public service announcements (PSAs) on COVID-19 in various media to increase public awareness and knowledge, specifically on recommended solutions. The messages in the PSAs were tailored to underscore the various phases of the pandemic to persuade public belief as well as nurture positive attitude and behavioural changes. The objectives of this study are: (1) to investigate the public's information-seeking behaviours, (2) to investigate user perceptions and indicators of PSAs, and (3) to determine the effectiveness of PSAs as a communication platform to convey important information about the pandemic throughout the different Movement Control Order (MCO) phases. Through focus group discussions with eight urban Klang Valley informants, findings highlight the crucial elements in identifying motivation and factors of media preferences which affect how various media platforms benefit the Malaysian public. The findings also illustrate the need for the government to ensure that the content and context of the PSAs meet the audiences' demographics in ensuring effective dissemination of information and awareness during a pandemic.

Decreased Transition Rate From Situational Insomnia to Chronic Insomnia by One-Week Internet Cognitive Behavioral Treatments for Insomnia During the COVID-19 Pandemic.

Purpose: The purpose of the study was to determine the long-term effects of one-week self-guided internet cognitive behavioral treatments for insomnia (CBTI) on situational insomnia during the COVID-19 pandemic. Patients and Methods: The participants with situational insomnia (n = 194) were recruited from March 2020 to April 2020 in Guangzhou, China. The insomnia severity index (ISI), pre-sleep arousal scale (PSAS), and hospital anxiety and depression scale (HADS) were evaluated at baseline and a one-week internet CBTI program was delivered to all individuals. The participants were divided into the complete treatment group (the participants completed all seven modules of the CBTI course, n = 75), and the incomplete treatment group (the participants completed 0-6 modules of the CBTI course, n = 119). A total of 135 participants completed the post-intervention assessments. At 3 months follow-up, a total of 117 participants (complete treatment group: n = 51; incomplete treatment group: n = 66) completed the assessments of the ISI, PSAS and HADS. The transition rate from situational insomnia to chronic insomnia (duration of insomnia ≥ 3 months and ISI ≥ 8) was calculated in the two groups. Linear mixed effect model was used to investigate the effect of group (between the two groups), time (baseline vs. follow-up), and interaction (group x time) on various questionnaire score. Results: The transition rate from situational insomnia to chronic insomnia was significantly lower in the complete treatment group compared to the incomplete treatment group (27.5%, 14/51 vs. 48.5%, 32/66, p = 0.023). There were significant differences in group effect (p = 0.032), time effect (p = 0.000) and group × time effect (p = 0.048) between the two groups in the ISI total score. The ISI total scores decreased in both groups during follow-up compared to their baseline values, with a greater magnitude of decrease in the complete treatment group. There were no significant group x time effects between the two groups in the PSAS-total score, PSAS-somatic, PSAS-cognitive score, HADS total score, HADS anxiety score or HADS depression score. Conclusion: Our results suggested that one-week self-guided internet CBTI prevented the development of chronic insomnia from situational insomnia during the COVID-19 pandemic.

Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities. Based primarily on Feng and O’Halloran’s visual representation of multimodal metaphor, this article examines visual and multimodal metaphors created in the online PSAs that were produced in early 2020 to publicize China’s epidemic prevention and control activities. It is found that those metaphors fall into three general groups, namely “coronavirus” metaphor, “anti-epidemic worker” metaphor, and “medical instrument” metaphor. Nearly all of them were created to serve an overarching metaphor, namely ANTI-EPIDEMIC WORK IS WAR, of which coronaviruses were depicted as enemies, anti-epidemic workers as warriors, and medical instruments as weapons. Most of the metaphors were constructed through visual or multimodal anomaly realized through strategies such as participant substitution, verbal/visual superimposition, and verbo-visual integration/fusion in the representational structure, while their metaphorical meanings became supplemented or reinforced by the deployment of compositional and interactive resources such as spatial position, color contrast, gaze, and size. Finally, the causes and implications of the findings are discussed from three aspects: social background, genre, and audience. © The Author(s) 2022.