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1.
Journal of Organisational Studies and Innovation ; 9(3):16-43, 2022.
Article in English | Web of Science | ID: covidwho-2310574

ABSTRACT

The aim of this research is to examine the marketing strategies to Generation Z, social media cognitive engagement, social media influencer, perceived corporate social responsibility and user-generated media communication and hedonic brand image as moderator on generation Gen Z purchase intention, and examining these effects in Covid'19 pandemic recession phase in Pakistan. Research was completed on Generation Z respondents, using an online survey questionnaire were evaluated using through factor analysis, model fit, SEM via Smart PLS 4. Empirical results via structural equation modeling demonstrate that the impact of the four constructs played a partially significant role on Gen Z purchase intention. Gen Z has strong bonding with social media engagement and aware of CSR activities of an organization and confirmed their behavior toward e-shopping. Brand equity and Citizen Behavior are could be examined as a dependent variable but we didn't due to lack of literature. Social media cognitive engagement and perceived corporate social responsibility has strong relation with generation Z purchase intention which indicates generation Z is engage with social media and CSR activities. Online business operators and trend setter can identify and promote their business on social media sites. Through this study marketers and professionals can also formulate strategies to increase promote their business. The empirical results provide academic contributions to the current group of knowledge in the marketing to capture Gen Z. Using advanced quantitative data analysis will eventually enable future researchers to explain the contribution of the current study to understanding the importance of Generation Z psychology.

2.
FIIB Business Review ; 2023.
Article in English | Scopus | ID: covidwho-2290654

ABSTRACT

Since its occurrence in December 2019, COVID-19 has adversely affected both the personal and professional lives of people across the world. The widespread continuance of the pandemic has increased feelings of stress among people. Focusing on content analysis of data collected from Twitter, a social media platform, the current article aims at identifying and analyzing job-related stress among the masses with a focus on two primary terms related to stress among working people—employment and unemployment. A total of 32,237 tweets were downloaded from locations of four major cities of India, namely, Delhi, Mumbai, Kolkata and Chennai based on the keywords used for the study. Content analysis using R was employed as the technique to study the correlation and association of terms to find linkages between feelings/sentiments shared by the masses. Two clusters (Speculative and Misfit-Originators) of job-related stress causes were identified and coping strategies were suggested based on the reasons for stress in the different clusters. The findings suggest that increasing the perception of volition and allaying fears act as coping strategies for employees. © 2023 Fortune Institute of International Business.

3.
Sustainability ; 15(8):6424, 2023.
Article in English | ProQuest Central | ID: covidwho-2298885

ABSTRACT

As brand equity (BE) is a valuable, but intangible, asset of any firm, understanding BE represents a primary task for many organizations. Factors that influence the development of BE are of inordinate academic and practical significance and a source of continuous investigation. While the current literature on social media communication (SMC) and BE provides a wealth of information, our study pioneers the most recent processes of mediation and moderation of electronic word-of-mouth and product involvement (PI) in BE research. Accordingly, the results of this work will likely become one of the key sources of information in sustainable marketing planning and in the development of strategies. To accomplish this goal, we assessed the structural relationships among SMC, electronic word of mouth (e-WOM), PI, and BE. A questionnaire survey was administered concerning consumer brands in China. In this survey, due to the need for social distancing during the COVID-19 pandemic, the questionnaire was distributed and collected via the internet. A total of 369 data sets were analyzed by partial least squares structural equation modeling (PLS-SEM). The results of our investigation reveal that: (a) social media firm- and user-generated content have a positive impact on e-WOM, (b) social media firm- and user-generated content have a positive impact on BE, (c) e-WOM has a positive impact on BE and serves as an intermediary role between SMC and BE, and (d) PI exerts specific moderating effects between SMC and BE.

4.
Public Relations Review ; 49(2):N.PAG-N.PAG, 2023.
Article in English | Academic Search Complete | ID: covidwho-2296502

ABSTRACT

This study develops a definition of political public relations that incorporates concepts from leadership communication and crisis communication. It then applies this theoretical framework to the communication strategies employed by New Zealand's Prime Minister Jacinda Ardern and Australia's Prime Minister Scott Morrison during their early responses to the COVID-19 crisis. Qualitative content analysis was used to examine the frequency of various framing strategies shared via Twitter and Facebook, which aimed to persuade apprehensive citizens to comply with unprecedented stay-at-home orders to suppress virus transmission. The findings revealed that both leaders employed communication strategies consistent with models of effective communication during a major crisis but had notable differences in style, tone, and engagement. For instance, Ardern's greater use of rational strategies, performed authenticity, and empathy in her social media posts enabled her to reach a larger audience than Morrison. Ultimately, this paper argues that political public relations should encompass leadership and leadership communication to better understand how political leaders can manage future crises. • This study develops a definition of political public relaitons, that includes leadership communication and crisis communication. • It analyzes the social media communication strategies of two Prime Ministers during the early months of the COVID-19 pandemic, assessing their performances. • A core finding is that performed authenticity on social media channels increases message distribution and engagement. • The study provides detailed commentary on a range of rhetorical strategies for enhancing community resilience in crisis scenarios. [ FROM AUTHOR] Copyright of Public Relations Review is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

5.
Dissertation Abstracts International: Section B: The Sciences and Engineering ; 84(2-B):No Pagination Specified, 2023.
Article in English | APA PsycInfo | ID: covidwho-2270813

ABSTRACT

Online misinformation has been shown to be a significant threat, with measurable real world impact. This has become especially evident during the COVID-19 crisis, where online spaces saw the propagation of false or inaccurate information on healthcare, protective equipment, vaccines, and more;causing major public health repercussions. Although many video-based online platforms are used as vehicles of such misinformation and are counted as some of the most popular and influential social media platforms, current research faces a lack of systemic methodology to analyze such content and detect potential misinformation efforts. This work proposes a solution by introducing an adaptable framework. This framework provides indicators of potential misinformation campaigns, addresses issues of large data volumes, and takes into consideration multiple classes of features such as media content, engagement, and user networks. The goal of this research is to integrate into larger, user-facing systems and help members of the information community, data scientists, journalists, or policy makers to make sense of impossibly large information environments and take action based on reliable data. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

6.
Asia - Pacific Journal of Business Administration ; 15(2):161-187, 2023.
Article in English | ProQuest Central | ID: covidwho-2268230

ABSTRACT

PurposeThe purpose of this study is to analyse user-generated content and firm-generated content on perceived quality and brand trust, and eventually how it impacted brand loyalty with pandemic fear as the moderator.Design/methodology/approachThis study employed an online survey questionnaire method in the Facebook online shopping groups to collect the data. The filter question technique was adopted to verify the respondent's validity. A total of 434 samples was collected using purposive sampling. The data were then analysed using SmartPLS 3.0.FindingsThe analysis showed that firm-generated content appeared to have a stronger positive relationship on perceived quality and brand trust than on user-generated content. Brand trust and perceived quality are found to influence brand loyalty positively. However, pandemic fears only moderate the relationship between firm-generated content and brand trust and perceived quality. This study revealed that the main components in social media communication do not influence perceived quality and brand trust to the same extent.Originality/valueThis study contributes to the knowledge of social media communication during the pandemic period that has not been studied empirically in the Malaysian context. The main components in social media communication were delineated and the impact of pandemic fears on how they would possibly affect the established relationships in the literature were examined. This study enables the researchers and practitioners to take a closer look at how the pandemic crisis could provide a shift on what has been understood so far.

7.
Corporate Communications ; 28(2):340-352, 2023.
Article in English | ProQuest Central | ID: covidwho-2257448

ABSTRACT

PurposeAnalyse the presence of hate speech in society, placing special emphasis on social media. In this sense, the authors strive to build a formula to moderate this type of content, in which platforms and public institutions cooperate, from the fields of corporate social responsibility and public diplomacy, respectively.Design/methodology/approachTo this aim, it is important to focus efforts on the creation of counter-narratives;the establishment of content moderation guidelines, which are not necessarily imposed by unilateral legislation;the promotion of suitable scenarios for the involvement of civil society;transparency on the part of social media companies;and supranational cooperation that is as transnational as possible. To exemplify the implementation of initiatives against hate speech, two cases are analysed that are paradigmatic for assuming two effective approaches to the formula indicated by the authors.FindingsThe authors analyse, in the case of the European Union, its "Code of conduct to counteract illegal online hate speech”, which included the involvement of different social media companies. And in the case of Canada, the authors discuss the implementation of the bill to include a definition of hate speech and the establishment of specific sanctions for this in the Canadian Human Rights Act and the Canadian Penal Code.Originality/valueThe case of the European Union was a way of seeking consensus with social media companies without legislation, while the case of Canada involved greater legislative and penalisation. Two ways of seeking the same goal: curbing hate speech.

8.
Journal of Applied Communication Research ; : No Pagination Specified, 2022.
Article in English | APA PsycInfo | ID: covidwho-2284309

ABSTRACT

ABSTRACT This study explores perceptions of online racial hate speech directed at Asian Americans in the United States during the COVID-19 pandemic. We examined how individuals' enactment of resilience communication in response to that threat affected their self-reported estimates of personal health. Using a nationally representative survey (n = 1767) that oversampled Asian Americans (n = 455), we found that Asian Americans perceived the problem of online hate speech to be more severe than members of non-targeted groups. Analysis revealed a mediated pathway through which heightened perceptions of online racial hate speech were positively associated with individuals' enactment of specific resilience processes tied to identity affirmation, which was linked to positive gains in psychological health. Results contribute to resilience theory in the context of racism and the observed relationships between resilience communication and health. We discuss how individuals in minoritized communities and allies might use resilience to combat the synergistic stressors of the COVID-19 pandemic. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

9.
Aging Ment Health ; : 1-9, 2022 Nov 30.
Article in English | MEDLINE | ID: covidwho-2134308

ABSTRACT

OBJECTIVES: This study investigated whether and to what extent constructs of the protection motivation theory of health (PMT)-threat appraisal (perceived vulnerability/severity) and coping appraisal (response efficacy and self-efficacy)-are related to telehealth engagement during the COVID-19 pandemic, and how these associations differ by race/ethnicity among middle-aged and older Americans. METHODS: Data were from the 2020 Health and Retirement Study. Multivariable ordinary least-squares regression analyses were computed adjusting for health and sociodemographic factors. RESULTS: Some PMT constructs are useful in understanding telehealth uptake. Perceived vulnerability/severity, particularly comorbidity (b = 0.13, 95% confidence interval (CI) [0.11, 0.15], p < 0.001), and response efficacy, particularly participation in communication via social media (b = 0.24, 95% CI [0.21, 0.27], p < 0.001), were significantly and positively associated with higher telehealth uptake during the COVID-19 pandemic among middle-aged and older Americans. Non-Hispanic Black adults were more likely to engage in telehealth during the pandemic than their non-Hispanic White counterparts (b = 0.20, 95% CI [0.12, 0.28], p < 0.001). Multiple moderation analyses revealed the significant association between comorbidity and telehealth uptake was similar across racial/ethnic groups, whereas the significant association between social media communication and telehealth uptake varied by race/ethnicity. Specifically, the association was significantly less pronounced for Hispanic adults (b = -0.11, 95% CI [-0.19, -0.04], p < 0.01) and non-Hispanic Asian/other races adults (b = -0.13, 95% CI [-0.26, -0.01], p < 0.05) than it was for their non-Hispanic White counterparts. CONCLUSION: Results suggest the potential of using social media and telehealth to narrow health disparities, particularly serving as a bridge for members of underserved communities to telehealth uptake.

10.
8th International Conference of the International Association of Cultural and Digital Tourism, IACuDiT 2021 ; : 991-1005, 2022.
Article in English | Scopus | ID: covidwho-1872293

ABSTRACT

The study investigates local responses to COVID-19 undertaken by tourism operators by collaborative approaches shared with other stakeholders and implemented through social media tools. Specifically, the paper seeks to shed light on non-governmental initiatives generated by private tourism stakeholders aimed at promoting safe tourism during the time of COVID-19 by analysing the advertising campaign “Open Sardinia” implemented in Sardinia (Italy) in 2020. The present qualitative study developed by interviews with tourism operators who implemented the Open Sardinia campaign aims to contribute to the stakeholder collaboration literature with a disaster context in tourism and provide knowledge to the transformative role of reshaping tourism at the age of COVID-19. Basically, the paper focuses on the key factors of the sharing of collaborative practices among private and public stakeholders in facing the disaster crises caused by COVID-19. Such key factors are based on trust, relationship and place attachment, and operatively on the adoption of digital tools such as social media. Findings show that the bottom-up advertising campaign has strongly implemented collaborative networks among different operators, finalised not only to attract tourists, but also to enhance social cohesion and resilience of local communities. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

11.
Digital Future ; : 233-247, 2021.
Article in English | Scopus | ID: covidwho-1749514

ABSTRACT

Social, political, economic, and technological transformations and natural threats experienced by societies also affect individuals’ life practices, behaviors, and the relationship and communication they establish with each other. One of the most important and up- to- date examples of this is the health threat that all humanity faces with Covid- 19. With the coronavirus, people’s confinement to their homes and the fact that they carry out all business processes from home have increased the share of communication in digital. Individuals who could not come face to face maintained both business and private relations in a digital context with mobile communication applications. The digitalization of communication, the communication of individuals using more than one mobile communication application, has both changed the perception of interpersonal communication and led to changes in the way individuals communicate. This is the starting point of the study. The study, which aims to reveal the changing perception of communication in individuals with the pandemic, focuses on interpersonal communication, social media, mobile communication applications, and online meetings. As a result of the study, it was concluded that the coronavirus increased digital communication between people, which removed the time and space limits in communication, and created the perception that people can reach each other at any time. © Peter Lang GmbH Internationaler Verlag der Wissenschaften Berlin 2022.

12.
International Journal of Public Sector Management ; 2022.
Article in English | Scopus | ID: covidwho-1746143

ABSTRACT

Purpose: Covid-19 is a worldwide pandemic disease that changed the government communication to citizens about the health emergency. This study aims to provide in-depth research about regional Italian government communication through social media (SM) and its effects on citizens' engagement. Design/methodology/approach: The study uses a case analysis, focusing on the Italian context. In detail, the authors analyse the more involved Italian regions in Covid-19 pandemic (Lombardy, Veneto, Piedmont, Emilia Romagna and Tuscany) applying the Crisis and Emergency Risk Communication (CERC) model. Findings: The results reveal that SM is a powerful tool for communication during a health emergency and for facilitating the engagement with stakeholders. However, results also highlight a different perception about the timing of the Covid-19 crisis. Practical implications: Findings suggest a gap between the answer of the public government compared to the citizens' needs that are clear since the first earlier stage of the pandemic event. The engagement level is very high since the first phase of the pandemic event;however, to be adequately developed, it requires specific and timing information that are not always in line with the citizens’ communication needs. Originality/value: This is the first research that aims to study the citizens' engagement in the Italian regions during the Covid-19 pandemic. © 2022, Silvia Fissi, Elena Gori and Alberto Romolini.

13.
Studies in Communication Sciences ; 21(2):309-328, 2021.
Article in English, Italian | Scopus | ID: covidwho-1687769

ABSTRACT

Following the critical discourse analysis approach, this article intends to highlight how the anti-immigration perspective is (re)produced within the Facebook page of the Italian political leader Matteo Salvini during the pandemic scenario between March 2020-March 2021. Quantitative and qualitative analysis have been applied to Salvini’s posts and users’ comments aiming at identifying the linguistic strategies that contribute to instrumentalizing the emergency and aim to reinforce the process of “securitization” of national borders as well as the re-legitimation of national identities. Findings suggest that the main discursive strategies used by the political leader do not include migrants as a danger for the spread of the virus. Rather, Salvini systematically organized the migratory narration on negative campaigning blaming political opponents and recontextualized the moralization of borders. The contribution helps to reveal how the anti-migration discourse is reproduced during the COVID-19 outbreak and how the politicization of the migration serves as a context for the normalization of migrant’s exclusion. © 2021. the author. This work is licensed under the “Creative Commons Attribution -Noncommercial - NoDerivatives 4.0 International” license (CC BY-NC-ND 4.0).

14.
Postmodern Openings / Deschideri Postmoderne ; 12(4):89-103, 2021.
Article in English | Academic Search Complete | ID: covidwho-1596299

ABSTRACT

The decline in live social contact during the Covid- 19 pandemic is driving an increase in the demand for social media communication. This study is an in-depth continuation of an earlier study on the topic of self-esteem and value orientations of youth. A survey was conducted and helped to determine the values of life that are broadcast on social media profiles and are actively welcomed by students in Facebook, YouTube, Twitter, Pinterest, Instagram, Tik Tok: independence, high aspirations, health and beauty, material values. The high level of activity of the respondents in social networks was investigated and the medium level of Internet addiction was determined. The respondents revealed the level of conformity and individual-typological personality traits. The students are characterized by a high level of anxiety and tension. The conformity level helps to identify the individuals who are most vulnerable to the effects of social media. The terminal and instrumental values of students are investigated: health and beauty, material values, entertainment, family life, self-confidence, love, freedom, rationalism, Irreconcilability to shortcomings, independence, self-control and high claims. Correlation links were found in the indicators of conformism / nonconformism / Internet addiction and value orientations of the individual. Work in groups was carried out with the aim of abandoning a set of social masks, selected taking into account the expectations of others. The work is based on the metaphor of diminution from Slavic myths and fairy tales. [ FROM AUTHOR] Copyright of Postmodern Openings / Deschideri Postmoderne is the property of Lumen Publishing House and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

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