ABSTRACT
Globalization, technological innovations, and the coronavirus disease (COVID-19) pandemic have promoted disruptive changes in buying and selling negotiation models through e-communication. As a result, Small and Medium Enterprises (SMEs) have been forced to adapt to online channels. Considering market relevance, this article describes the survey results with 11 SMEs regarding their adherence to digital media. Moreover, a case study of a selected company demonstrated barriers and propulsions to digital adequacy. The aim was to promote SMEs' competitiveness through technology transfer, focusing on e-communication and strategic digital planning. The results show that the insertion of technology through digital media depends on the knowledge of the tools used in this medium. Therefore, despite being ready to use, SMEs have not yet fully leveraged digital media. Organizational barriers, such as lack of time for those responsible, lack of training and knowledge, and strategic planning, were observed. However, environmental factors such as competitive pressure and innovation-related policies are positive for insertion. Thus, there is room for companies to invest in digital strategic planning focused on improving sales, customer relations, and competitiveness. © 2022 IEEE.
ABSTRACT
On September 2-4, 2021, the Eastern Economic Forum "New Opportunities of the Far East in a changing World" was held in Vladivostok. Within the framework of the forum, on September 2, 2021, a session "Partnership against a pandemic: anti-crisis strategies in medicine" was held. In the presented material, the problems and tasks of healthcare in the Russian Federation in the context of a pandemic of a new coronavirus infection are discussed.Copyright © 2021 Moscow State University of Psychology and Education. All right reserved.
ABSTRACT
The COVID-19 pandemic is the most disastrous health event of the twenty-first century with significant impacts on the economy, institutions, organizations and people's well-being and lifestyle. Risk perception is a knowledge process that manifests itself in risk behavior and reflects people's experiences, beliefs and social influences. The management of risk perception is essential in contributing to people's protective behaviors in the presence of health risks. In Cuba, one of its significant effects is reflected in the psychology of individuals, despite policies to mitigate its consequences. Minimizing COVID-19 transmission requires the application of effective policies that contribute with adequate perceptions, depending on the risk factors. The goal of this research is to develop a system of actions that can contribute to the transition of a favorable scenario for the management of risk perception regarding COVID-19 in Cuba according to the new normality and through the use of a scenario planning methodology. The findings allow characterizing the current scenario and proposing actions and indicators in order to achieve the most favorable scenario for risk perception management related to COVID-19 from a geographic perspective. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.
ABSTRACT
The tourism and hospitality sectors all over the world have been somewhat decimated by the COVID-19 pandemic. However, there are still many hotels operating today despite the calamity. Given the complexity and unpredictability of the hotel industry environment, this study enhanced the Crafting Strategy (CS) notion by adding the experimenting dimension and provides empirical support for the enhanced CS capability to predict hotel resilience, which are the novelties of this study. This study explained the relationship between CS, planned resilience (PR), reactive resilience (RR), and resilience outcomes (RO). A mixed methods analysis was used to analyze data from 150 hotel senior managers in Bali Island, the hardest hit tourist destination in Indonesia. The result revealed that experimenting is indeed a strong contributor to CS. Furthermore, CS shows a positive and significant impact to PR and RR. PR also has a strong influence on RR and the relationship between PR and RO (recoverability, adaptation, and innovation) is mediated by RR. Positive impacts of recoverability and adaptation on financial performance were also shown. In conclusion, hotels need to build and strengthen both their PR, and RR as they are equally important for the RO that is crucial for sustainability.