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1.
Int J Occup Saf Ergon ; : 1-21, 2022 Oct 27.
Article in English | MEDLINE | ID: covidwho-2087553

ABSTRACT

OBJECTIVES: This study analyzes the differences between goods companies with Standard No. ISO 9001:2015 Quality Management System (QMS) and those without it, in terms of implementation of biosecurity measures during the COVID-19 pandemic. The study shows whether having a QMS helped companies to implement the biosecurity measures required to continue operating during a pandemic. METHODS: The sample was composed of 145 Peruvian goods companies. The empirical data were collected through a questionnaire sent to company presidents, general managers, and department heads. The questionnaire focused on four biosecurity dimensions in the workplace: Protocols, Preventive Actions, Biosecurity Processes, and Risk Management. RESULTS: The study found that companies with a QMS (Standard No. ISO 9001:2015) significantly differed from companies without it in the implementation of three of the four biosecurity dimensions. CONCLUSIONS: This study is useful for academia and companies because it identifies the main differences between certified and non-certified companies, in terms of adoption of biosecurity measures. This study highlights the importance of a QMS to respond to hazardous situations like a global health crisis, but also provides useful information for the strategic decision-making process of companies.

2.
Applied Economics ; JOUR: 1-17,
Article in English | Web of Science | ID: covidwho-2083212

ABSTRACT

In recent years, climate change has attracted great attention from governments and promoted the booming of the new energy market indirectly. However, this market will be influenced by traditional energy, rare earth and technology markets. Hence, it is necessary to incorporate these markets into an analytical framework simultaneously and analyse their relationships. Based on the GARCH-vine-copula-EVT model considering extreme risks, we investigate the connectedness between crude oil, coal, rare earth, new energy, and technology markets. The results show that the technology market is most closely associated with the new energy market;the rare earth market reacts as an intermediary market between the new energy market and fossil fuel markets. When taking the rare earth market as the conditional market, the connectedness between the new energy and the other four markets weakens and even becomes negative. Besides, we find that the COVID-19 epidemic has increased the connectedness between these target markets. Finally, the backtesting results of value at risk and expected shortfall show that the GARCH-vine-copula-EVT model considering extreme risks can depict the risk dependence structure between these target markets well. Our study has important reference significance for market participants, risk managers and investors.

3.
SSRN;
Preprint in English | SSRN | ID: ppcovidwho-346171

ABSTRACT

China’s rising influence in parts of the developing world has raised concerns among the US and its allies. In the wake of the COVID-19 outbreak, the provision of vaccines and aid to countries in the Global South have further heightened anxieties over the potential for diffusion of China’s ideals. China’s investments are thought to promote the diffusion of its perspectives of rule of law and democracy, posing a challenge to the global dominance of Western liberal democratic values. Nonetheless, few studies have examined how the diffusion of China’s ideals may occur through its investments and infrastructure projects in young democracies such as Malaysia whose governance and legal system significantly outperform China’s according to various global indexes. This article investigates the increasing engagement with China and the reasons for this trend against the backdrop of Malaysia’s legal and political institutions inherited from the West. It considers how young democracies like Malaysia are vulnerable to China’s influence, intentional or unintentional, through investment. The analysis sheds light on the mechanisms that give rise to such vulnerability, exploring how the electoral system and rule of law may facilitate and amplify the impact of Chinese investment, with broader implications for democracy. Shared tacit understandings, such as the instrumentality of law and the nexus between state and business, which facilitate cross-country cooperation are also examined.

4.
Comedia Performance ; 19(1):123-142, 2022.
Article in English | Web of Science | ID: covidwho-2072074

ABSTRACT

With the closure of theaters in March of 2020 due to the COVID-19 pandemic, theatrical companies in Spain were forced to change their seasonal programs, After interviewing actors, directors, and producers from different provinces of Andalusia who work with classical theater, this work exposes the difficulties that theater practitioners faced during the closures of the theaters and how they adapted to the restrictions imposed upon the reopening of theatrical spaces. These professionals explained what could or could not be adapted from their work, how long this adaptation took (or would have taken), and what other barriers they faced that are not obvious for laypersons. Furthermore, this article introduces these companies' opinions on virtual adaptations, recordings, and other alternative forms of theater. Finally, this work reveals how theater practitioners see the future of theater and comedia after the emergence of digital performances during the pandemic.

5.
Journal of Health Management ; 2022.
Article in English | Web of Science | ID: covidwho-2070673

ABSTRACT

This approach reflects the moments when humanity was infected by the new pandemic from a health point of view. The acceleration to find the vaccine that will protect us from the pandemic brings some interesting questions from the point of view of possible side effects and from the point of view of the economy. The growing interest in first producing the so-called 'morning after' vaccine calls into question whether this is a purely scientific act open to all countries of the world free of charge. Along the way, there are still the interests of many companies that have been favoured in one way or another to increase their profits. The analysis exposes the paradigm of health versus economy, of life expectancy versus business. Within this framework, humanity is discussed as a balance, perhaps taken advantage of by some of the biotechnology and pharmaceutical companies located in the strongest countries in the market, to the detriment of the weakest.

6.
Transportation Research Record: Journal of the Transportation Research Board ; 2022.
Article in English | Web of Science | ID: covidwho-2070665

ABSTRACT

Ridepooling service options introduced by transportation network companies (TNCs) and microtransit companies provide opportunities to increase shared-ride trips in vehicles, thereby improving congestion and environmental factors. This paper reviews the existing literature available on ridepooling and related services, specifically focusing on pooling options available from on-demand transportation companies. The paper summarizes the existing knowledge on the use of pooled-ride services, factors in travel mode service options for customers, available policy and planning strategies to incentivize sharing vehicles, and effects of the COVID-19 pandemic on shared-ride travel. Overall, research shows that ridepooling options are more likely to be considered by public transit users who have lower household incomes, while ridesourcing users of upper-class backgrounds are less likely to consider moving to a shared-ride service. Travel time and trip cost are the most important factors for travelers determining whether to use a ridesplitting or microtransit service rather than a ride-alone ridesourced trip. Existing policy and planning tools targeting pooled travel or TNCs can be expanded on and specified for on-demand ridepooling services, such as offering better incentives to use shared vehicles and increased access to curb areas or travel lanes, but the most effective strategies will include increasing the user costs for parking or riding alone.

7.
Sustainability ; 14(19):12618, 2022.
Article in English | ProQuest Central | ID: covidwho-2066437

ABSTRACT

The global expansion of urbanization is posing associated environmental and socioeconomic challenges. The capital city of Ethiopia, Addis Ababa, is also facing similar threats. The development of urban green infrastructures (UGIs) are the forefront mechanisms in mitigating these global challenges. Nevertheless, UGIs in Addis Ababa are degrading and inaccessible to the city residents. Hence, a 56 km long Addis River Side Green Development Project is under development with a total investment of USD 1.253 billion funded by Chinese government aid. In phase one of this grand project, Friendship Square Park (FSP), was established in 2019 with a total cost of about USD 50 million. This paper was initiated to describe the establishment process of FSP and assess its social, economic, and environmental contributions to the city. The establishment process was described in close collaboration with the FSP contractor, China Communications Construction Company, Ltd. (CCCC). The land use changes of FSP’s development were determined by satellite images, while its environmental benefits were assessed through plant selection, planting design, and seedling survival rate. Open and/or close ended questionnaires were designed to assess the socioeconomic values of the park. The green space of the area has highly changed from 2002 (8.6%) to 2019 (56.1%) when the park was completed. More than 74,288 seedlings in 133 species of seedlings were planted in the park. The average survival rate of these seedlings was 93%. On average about 500 people visit the park per day, and 400,000 USD is generated, just from the entrance fee, per annum. Overall, 100% of the visitors were strongly satisfied with the current status of the park and recommended some additional features to be included in it. In general, the park is contributing to the environmental and socioeconomic values of the city residents, and this kind of park should be developed in other sub-cities of the city as well as regional cities of Ethiopia to increase the aesthetic, environmental and socioeconomic values of the country, at large.

8.
African Journal of Economic and Management Studies ; 13(4):598-613, 2022.
Article in English | ProQuest Central | ID: covidwho-2063151

ABSTRACT

Purpose>The purpose of this study is to investigate the influence of social media, perception, readiness and usage on sustainable growth of micro and small enterprises (MSEs) in Uganda.Design/methodology/approach>This study is cross-sectional and adopted a mixed method approach. Data was gathered through a questionnaire survey of 212 business owner–managers that are members of the Uganda Small Scale Industries Association (USSIA) and engaging 8 business managers in the in-depth interviews to support and strengthen the quantitative results. Data analysis was done using statistical package for social sciences (SPSS.24) and Atlas ti.8.Findings>The study reveals that social media perception, readiness and usage positively influence sustainable growth of MSEs in Uganda. However, the insufficient soft and technical skills, lack of devices such as computers and smartphones and the high cost of Internet data undermine the usage of social media by business owner–managers for sustainable growth of their businesses.Practical implications>The findings demonstrate what policymakers, social media operators and business owner–managers need to do to enhance integration of social media platforms and channels into the operations of MSEs in Uganda.Originality/value>This study adds to existing literature on social media technology in MSEs with evidence from Uganda. The study results are likely to foster usage of social media as policymakers and social media providers will come up with appropriate strategies to unlock the social media potential of the business owner–managers for sustainable business growth in Uganda.

9.
International Conference on Transportation and Development 2022, ICTD 2022 ; 4:239-250, 2022.
Article in English | Scopus | ID: covidwho-2062380

ABSTRACT

In 2017, the town of Innisfil, Ontario, launched Innisfil Transit in partnership with Uber, a transportation network company, to provide a subsidized on-demand public mobility service as an alternative to investing in a new fixed-route bus service. The performance of Innisfil Transit is documented in a 2021 Ryerson University report by Sweet, Mitra, and Benaroya, which shows greater cost effectiveness of the mobility provided over the proposed bus alternative. This paper expands on those findings by assessing Innisfil Transit with respect to sustainability, scalability, and resiliency. First, we quantify the energy and emissions of this program relative to traditional transit and driving alone across varying powertrains. We then characterize a conservative first-order estimate of the percentage of US communities that fall within a similar spatial-demographic tier as Innisfil. Replicability also hinges on service cost and performance in comparison to average values for low-density transit in the US. Lastly, most transit agencies experienced a significant drop in demand (as much as 90%) with slowly rebounding ridership since the onset of the COVID-19 pandemic. The resiliency of the Innisfil program to the pressures induced by the pandemic is examined in comparison to other transit operations. The lessons learned across these three dimensions complement prior work to better understand the efficiency and sustainability of on-demand public mobility service for low-density communities like Innisfil. © ASCE. All rights reserved.

10.
IFIP WG 5.7 International Conference on Advances in Production Management Systems, APMS 2022 ; 664 IFIP:359-366, 2022.
Article in English | Scopus | ID: covidwho-2059723

ABSTRACT

Manufacturing companies operate in global environments where competition is increasingly aggressive. To remain competitive, they need to differentiate themselves by updating and expanding their offerings to customers, for instance through the digitalization and servitization phenomena, which allow companies to innovate business models in this direction. This paper deals with an analysis of the subscription business model, which has recently attracted the attention of manufacturing companies for the possibility to establish long-term partnerships with customers by providing services on a continuous basis in return of recurring payments. After a first analysis of the literature on this topic, the effective implementation of the subscription model in the manufacturing environment is analyzed through a case study. The analysis shows that the development of subscription models is strengthened by the utilization of digital tools since they enable processing customers’ data for new service offering generation, leading companies to differentiate their business towards customer-centric solutions. In conjunction, the case study shows how barriers to the implementation of subscription models in the manufacturing sector are still present. Despite this, the Covid-19 pandemic has highlighted the potential of this offer, allowing companies to stay in touch with their customers, and to maintain, or even increase, the revenue streams. © 2022, IFIP International Federation for Information Processing.

11.
Revista de Ciencias Sociales ; 28:395, 2022.
Article in English | ProQuest Central | ID: covidwho-2057825

ABSTRACT

Las empresas turísticas enfrentan un panorama incierto a partir de la pandemia COVID-19, siendo necesario analizar nuevas estrategias que permitan conectarlas al consumidor y ser competitivas. El objetivo de este trabajo es determinar la influencia que ejercen las capacidades dinámicas: Marketing, actividad innovadora y gestión del conocimiento, sobre la competitividad empresarial de empresas prestadoras de servicios turísticos (hoteles, restaurantes y eventos) de Mérida y el Sur de Sonora en México. La metodología, es de carácter descriptivo, correlacional y explicativo, con diseño de campo transversal, aplicando un instrumento de medición de 25 preguntas a 98 empresas de Yucatán y Sonora, regiones con similitudes en turismo de reuniones;además, se usaron regresiones lineales múltiples de tipo tradicional para la comprobación de hipótesis. Los hallazgos para señalar al marketing relacionado con la competitividad empresarial no presentan sustento estadístico significativo;la actividad innovadora, afecta positivamente al marketing, y la gestión del conocimiento a la competitividad empresarial, ambos efectos estadísticamente significativos. Se concluye que es necesario lograr una sinergia entre las capacidades dinámicas mediante el adecuado manejo de recursos y capacidades, gestión del conocimiento, o el recurso humano, siendo este último el más significativo para alcanzar una mejor competitividad empresarial en las empresas turísticas.Alternate :Tourism companies face an uncertain outlook due to the COVID-19 pandemic, making it necessary to analyze new strategies that allow them to connect to the consumer and be competitive. The objective of this work is to determine the influence exerted by the dynamic capabilities: Marketing, innovative activity and knowledge management, on the business competitiveness of companies providing tourism services (hotels, restaurants and events) in Mérida and the South of Sonora in Mexico. The methodology is descriptive, correlational and explanatory, with a cross-sectional field design, applying a measurement instrument of 25 questions to 98 companies in Yucatan and Sonora, regions with similarities in meeting tourism;in addition, traditional multiple linear regressions were used for hypothesis testing. The findings to indicate marketing related to business competitiveness do not present significant statistical support;innovative activity positively affects marketing, and knowledge management affects business competitiveness, both statistically significant effects. It is concluded that it is necessary to achieve a synergy between the dynamic capacities through the adequate management of resources and capacities, knowledge management, or human resources, the latter being the most significant to achieve better business competitiveness in tourism companies.

12.
7th International Conference on Smart and Sustainable Technologies, SpliTech 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2056836

ABSTRACT

Due to climate change, the EU Green deal and initiatives from Glasgow COP 26 require intensive mitigation measures toward decarbonisation of the buildings sector. One of the biggest challenges for achieving CO2 reduction goals will be the residential sector, especially multi residential buildings. Although there are well-known technologies and energy efficiency (EE) measures that can greatly contribute to decarbonisation of buildings, experience shows that the main barriers for implementation of EE measures originate from the potential client side and have social, economic and regulatory character. These barriers include: lack of awareness about climate change and necessity for urgent actions and long payback period for investment. On the other hand, market and ESCO company side barriers predominantly have economic and technical character, such as a lack of integrator who has professional capability to implement deep renovation projects as well as financial capability for investing in energy service through ESCO model with a long return of investment. Although there is different definition of ESCO model in the world and it is evolving and the model has been implemented for decades there is a little progress in implementation of such model in multi residential building sector. Additionally, there is a necessity for deep renovation of buildings where ESCO model is not desirable due to long payback period. However, there is a new reality now after two years of COVID pandemic and recent EU decision to dramatically decrease its dependency on fossil fuels through the REPowerEU plan. These have created new circumstances and drivers for intensive rethinking of implementation of ESCO model in multi residential buildings. This paper discusses barriers and drivers with associated risks for implementation of ESCO model in the residential sector and gives future direction of actions for implementation of this model in multi residential buildings. Barriers and drivers discussed in this paper also reflect practice and experience on the ESCO market in Croatia. © 2022 University of Split, FESB.

13.
Economics & Sociology ; 15(3):186-201, 2022.
Article in English | ProQuest Central | ID: covidwho-2056476

ABSTRACT

Has companies' strategic orientation become more important in times of crisis due to the COVID-19 pandemic? Do companies feel the need to work strategically, and what impact can strategic management have on a company's profitability? The objective of the paper is to find out what features differ profitable companies from less profitable or loss-making companies in the current times from the view of strategic management. Features such as (1) the importance of vision;(2) orientation of strategic goals;(3) the activities of strategic plan creation were considered. The paper hides the answers to mentioned questions and the attitudes to the established research hypotheses. The research sample consists of 365 industrial companies. The Chi-square test, which measures the relationship between two categorical variables, is applied in the study. The results provide the knowledge that strategic research issues are a distinguishing element between profitable and less profitable or loss-making companies. It follows that strategic management is one of the necessary prerequisites for the company's success, even in times of crisis.

14.
Economics & Sociology ; 15(3):159-171, 2022.
Article in English | ProQuest Central | ID: covidwho-2056473

ABSTRACT

. The importance of business models for small and medium-sized enterprises (SMEs) in terms of their competitiveness and sustainability is undoubtedly growing. The global Covid-19 pandemic even strengthens this trend. The degree of digitalization of corporate processes becomes the SME stability and development limitation. The paper submitted presents the results of research focused on the issue of digital transformation of business models on a test sample of 496 SMEs (out of which 214 operate in the manufacturing sector and industry and 218 are included in the services sector) using the method of dimensionality reduction and logit regression. The main output from the solution valid for both tested sectors is considered insufficient setting, management and evaluation of corporate processes. This applies to the main value-creating processes (input and output logistics, production, marketing and sales, service and other ancillary services) and supporting processes (purchase, scientific and technological development, human resources management and company infrastructure). In terms of the achieved degree of process digitization, an imbalance was found between the main value-creating processes and supporting processes. Investment in value-creating and supporting corporate processes are not considered an important factor for any of the sectors due to the high sensitivity of investments to the size and specialization of companies. In contrast, the higher perceived need for value chain digitization in both tested sectors, especially in the case of manufacturing and industry, is considered a very positive output. This proves the need for the digital transformation of companies and its positive impact on their profitability and competitiveness.

15.
Land ; 11(6), 2022.
Article in English | CAB Abstracts | ID: covidwho-2055289

ABSTRACT

The COVID-19 pandemic has had a significant impact on the world economy since 2020. This study analyzed the impact of the pandemic on innovative agri-food companies from different branches of agro-industrial activity located in Extremadura (Spain). The main aim of this study was to determine which activities have been most affected. Differences between actions and changes made depending on the nature of the product, process, or services were also evaluated. The information was obtained from an online questionnaire in which the research questions were posed (what consequences, actions, or changes has the pandemic had on the development of firms' activities?). Data were analyzed descriptively, and a statistical study was conducted on the existence or absence of independence between effects and actions based on the branches of activity of agri-food industries. The main results showed that companies' financial (decrease in turnover and reduction/displacement of product demand) and operational functioning (difficulty in marketing activities and standstill/decline in the fiscal year) has mainly been affected. In response, innovative agro-industries have acted regarding their processes (increased ICT use and new marketing strategies) and procedures (implementation of stricter hygienic-sanitary protocols and reorganization of activities and personnel) to deal with the negative effects on their activities. In general, all agro-industrial branches have incorporated changes in their products and services, mainly by providing new and better customer benefits, and improving product formats and forms of payment to suppliers. These findings provide information for the regional public administration in the development of initiatives that mitigate the negative effects of the pandemic and favor the implementation of actions that help the adaptation of agro-industrial activities. Agricultural policies should incorporate specialized measures to ensure the global sustainability of the food and agriculture system and the supply and production.

16.
1st International Conference on Information System and Information Technology, ICISIT 2022 ; : 358-363, 2022.
Article in English | Scopus | ID: covidwho-2052002

ABSTRACT

Data forecasting methods are essential in the business world to determine the company's future steps. However, the COVID-19 pandemic has hit the tourism economy hard, resulting in a slump in income. In this study, trials were conducted to analyze the reliability of forecasting methods on data affected by the COVID-19 pandemic. The method used is the Triple Exponential Smoothing method involving two models, namely Additive and Multiplicative. In this paper, the test is carried out using actual data derived from data from a service company engaged in tourist crossing transportation. Each method's alpha, beta, and gamma values are determined based on the parameters that produce the smallest error value. The experiment results show the predictability of the Triple Exponential Smoothing method by measuring the prediction error value based on the Mean Absolute Percentage Error (MAPE) value, which was 7.56% in the Additive model and 10.32% in the Multiplicative model before the pandemic happened. However, both methods' prediction measurements during a pandemic produce poor forecasts with an error percentage above 40%. Meanwhile, during the decline in pandemic cases, the value of the Triple Exponential Smoothing Multiplicative method was closer to the actual data with a prediction error value of 33.02%. Therefore, the Triple Exponential Smoothing Multiplicative method is more resistant and suitable for implementing into a forecasting system with actual data that influences pandemic events. © 2022 IEEE.

17.
Equality, Diversity and Inclusion: An International Journal ; 41(8):1225-1242, 2022.
Article in English | ProQuest Central | ID: covidwho-2051849

ABSTRACT

Purpose>The aim of this article is twofold: (1) to identify gender equality organizational interventions implemented by a selected number of Dutch companies to increase the number of women at the corporate top and (2) to identify how these interventions overcome barriers to women's advancement and contribute to more women at the corporate top.Design/methodology/approach>A comparative case study method was applied through conducting qualitative research. The research was conducted at four large Dutch companies.Findings>The research identified 23 organizational interventions that were classified in four categories. The cross-case analysis focuses on specific themes, such as the type of interventions, the identified barriers, the successfulness of the interventions and factors contributing to increasing the number of women at the corporate top. The research shows that top-level commitment to this topic is important for the success of interventions and for increasing the number of women at the corporate top and throughout the rest of the organization. Some of the barriers could be overcome by the interventions identified.Practical implications>This research provides companies with better insight into the quality and quantity of gender equality organizational interventions implemented by Dutch companies to increase the number of women at the corporate top. It can assist them in deciding which interventions could be implemented in order to achieve gender equality at their corporate top.Originality/value>The research provides in-depth insight into the types and number of implemented gender equality organizational interventions for women at the corporate top and into the results and perceived effectiveness of such interventions.

18.
International Conference on Applied Economics, ICOAE 2021 ; : 255-272, 2022.
Article in English | Scopus | ID: covidwho-2047989

ABSTRACT

In addition to floods, which have been considered a priority risk factor in the context of global warming and thus more research has been focused on this issue, there are still a number of other risks that require more attention. A significant risk factor that has recently occurred is the coronavirus SARS COV-2 and that is why its management has been implemented in the risk management of insurance companies. Due to its high infectivity and rapid spread across the planet, this virus has resulted in a pandemic situation. Hence, countries all over the world have had to take plenty of unpopular measures in order to mitigate the spread and the consequent adverse socioeconomic situation. Obviously, this situation has gradually affected various economic subjects at many levels. Insurance companies, as profit-oriented business entities, have the option to transfer the risks they undergo to reinsurance companies in accordance with reinsurance contracts. Reinsurance can thus affect the financial performance of insurance companies. The aim of our study was to examine and quantify the relationship between reinsurance and selected indicators of financial performance of insurance companies in Slovakia. We quantify these relationships through regression coefficients, which are the output of regression analysis. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

19.
Observatorio (OBS*) ; 16(3):34, 2022.
Article in English | ProQuest Central | ID: covidwho-2045456

ABSTRACT

The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide. However, Netflix was the most consumed SVoD during this period.The objective of this research is to find out what the Californian company has done in communicative terms as a market leader and in the face of the need to adapt to the new circumstances of its audiences. The results show how Netflix Spain has integrated COVID-19 in its social media strategy in the pass between the lockdown and maximum consumption to a progressive lessening of social restrictions. The content analysis of Twitter and Instagram found 121 messages regarding pandemic (from a total of 1380). Netflix employed Twitter to connect with its audiences with humor, proximity and information, using taboos in the hardest moments, and an increased frequency of publications as the health situation improved. On the contrary, on Instagram there was no specific strategy, but imitation of the practices on Twitter and scarce references to COVID. Besides, there has been an evolution of the messages more or less parallel to the public health changes, choosing a strategy of proximity with the users, and with a communication closer to an influencer rather than a company.Alternate :La pandemia del Covid-19 y la llegada de Disney + marcaron el segundo trimestre de 2020 en el mercado audiovisual español. De modo que, el periodo de confinamiento domiciliario entre la población española coincidió con la irrupción del nuevo servicio streaming de una de las marcas más conocidas y queridas a nivel mundial. Sin embargo, Netflix fue el SVoD más consumido durante este periodo. El objetivo de esta investigación es conocer qué ha hecho la compañía californiana en términos comunicativos como líder del mercado y ante la necesidad de adaptarse a las nuevas circunstancias de sus públicos. Los resultados muestran cómo Netflix España haintegrado el COVID-19 en su estrategia en redes sociales en el paso de una etapa de máximo consumo y población confinada al progresivo levantamiento de las restricciones y con la producción parada por la crisis sanitaria. El análisis de contenido de Twitter e Instagram halló 121 mensajes (de 1380) sobre la pandemia. Netflix empleó Twitter para conectar a través del humor y el factor proximidad además de informar, con tabúes en los momentos más duros y una mayor presencia a medida que la situación sanitaria mejoraba. Por el contrario, en Instagram no se percibe una estrategia propia, sino heredada de Twitter y con escasas referencias a la pandemia. Se aprecia una evolución de los mensajes de Netflix a medida que cambia la situación sanitaria, con una estrategia de proximidad con los usuarios, más cercana a la de un influencer que a la de una empresa.

20.
23rd International Conference on Enterprise Information Systems, ICEIS 2021 ; 2:189-196, 2021.
Article in English | Scopus | ID: covidwho-2045221

ABSTRACT

Due to the consequences of the pandemic caused by the new coronavirus, home office has been adopted by companies to enable the continuity of their activities in an emergency and preventive feature. A survey has been conducted through interviews with ten project managers from multinational IT companies, in order to analyse and understand how project management processes are performed during the development of software projects in home office format. Impacts were identified in different aspects, positively and negatively, in the project management processes. Concerning software development teams, it was possible to observe that the greatest impact is related to communication and start using online tools for daily activities. We have also learned that there are differences between the consequences of the home office and consequences of the pandemic. And there are permanent changes and lessons learned during the management in pandemic. Copyright © 2021 by SCITEPRESS - Science and Technology Publications, Lda.

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