A review of air travel behavior and climate change

Air transport challenges the world's net-zero carbon ambitions. The sector has consistently grown and causes warming as a result of both CO2 and other, short-lived emissions. Two principal solutions have been proposed to reduce the contribution of aviation to climate change: innovations of technology and the development of interventions to trigger behavioral change. Technological innovations include new propulsion technologies and the use of sustainable aviation fuels. Behavioral change includes flight avoidance, substitution with other means of transport, the choice of efficient flight options, and carbon offsetting. This article focuses on behavior;it offers an overview of factors that lead to consumers traveling by air and discusses demand distribution complexities. The importance of price for air travel decisions is assessed, and evidence of travel "wants” are contrasted with "needs,” the latter investigated in light of the COVID-19 pandemic. The review of relevant scholarly work culminates in an action list enabling air travelers, policy makers, the aviation industry, researchers and society to meaningfully advance low-carbon air transport trajectories. This article is categorized under: Perceptions, Behavior, and Communication of Climate Change > Behavior Change and Responses The Carbon Economy and Climate Mitigation > Policies, Instruments, Lifestyles, Behavior. © 2022 The Authors. WIREs Climate Change published by Wiley Periodicals LLC.

Acceptance of Mobile Banking in the Era of COVID-19

The prevalence of the COVID-19 pandemic and the impact of lockdown initiatives to curb the spread of the disease have had a significant effect on daily human activities and the global economy in general, and the operations of the banking sector in particular. Few studies have been carried out on the factors that affect the acceptance of mobile banking especially during and after the COVID-19 pandemic. Thus, the aim of this current research is to identify the drivers of mobile banking usage intention among banking customers in Palestine during the current pandemic. For this purpose, a total of 290 people were surveyed using an electronic questionnaire. The study's conceptual model was analyzed using structural equation modeling. The findings showed that Attitude significantly affects intention, the intention was revealed to significantly affect adoption, PBC significantly affects intention, PEOU does not affect attitude, PR was also found to have no significant effect on intention, PU significantly affects attitude as well as intention, PEOU significantly affects PU, SN significantly affects intention, and finally, trust was revealed to significantly affect intention. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Consuming in a crisis: pandemic consumption across consumer segments and implications for brands

Purpose: This paper aims to understand how the Covid-19 pandemic has changed consumers' perceptions of outdoor consumption categories, such as retail shopping, eating out, public events and travel and how these perceptions may impact businesses in these domains in the long term. Further, this research aims to understand demographic effects on outdoor consumption inhibition during the current pandemic and discuss how businesses can use these insights to rebrand their offerings and evolve after the pandemic. Design/methodology/approach: Data collected by CivicScience, a survey-based consumer intelligence research platform, during April–July 2020 forms the basis of the preliminary analysis, where the chi-square test has been used to examine significant differences in consumer attitudes between different age groups, income groups and genders. Further, a social media analysis of conversations around outdoor consumption activities is undertaken to understand the rationale behind these demographics-based attitude differences. Findings: Results lend varying degrees of support to the hypothesized consumer attitudes toward outdoor consumption activities during the Covid-19 pandemic. As the pandemic wore on, older (vs younger), female (vs male) consumers and lower (vs higher) income-group consumers had reportedly higher inhibition toward different outdoor activities. Older individuals were significantly less likely to shop, dine and attend public events than younger individuals. Lower-income consumers were significantly less likely to dine and travel than higher-income consumer consumers. Female consumers were significantly less likely to shop and travel than male consumers. Social media scan of conversations suggests that differences in perceived health and financial risks may have resulted in demographics-based differences in outdoor consumption activities. Research limitations/implications: This study contributes to the literature by understanding demographic differences in consumer participation in outdoor activities. One limitation is that due to the time-sensitive nature of the pandemic research, further studies could not be conducted to understand the implications of other variables, beyond demographics that influence consumer behavior during a crisis. A future research direction is to understand how other psychological variables or traits, influence health and financial risk-taking behavior during a similar crisis. Originality/value: The principal contribution of the present research is that it tests the risk-taking theory in the context of outdoor consumption during the Covid-19 pandemic. The present research has implications for businesses as they continue to evolve during and post Covid-19. © 2021, Emerald Publishing Limited.

Sweeteners World Trade and Behaviour in the Pandemic. Evidence from Honey Remedies Nexus Mountain Apis Mellifera Product.

The paper proposes a construct for sweeteners (SMH-sugar, molasses, and honey class) consumer behavior, focusing on the mountain Apis Mellifera healing effects and its market. The paper develops three research dimensions, respectively, the importance of the healing properties of SMH products, the consumer behavior of SMH clients, and the world trade of SMH. Apis Mellifera product is considered one of the primary natural prevention and treatment for COVID-19. Presented empirical and experimental studies, respectively, qualitative analysis for Apis Mellifera product, reveal that honey, especially dark honey, presents healing effects. People understand the healing effects of honey in the COVID-19 context, and consequently, honey consumption increased. The forecasting model of the export value, for the 2021-2040 period, takes into consideration the descriptive statistics analysis based on 2001-2020 data. The paper contains relevant data about the SMH class related to statistics of the World Bank, United Nations, Eurostat, International Trade Center, and other sources presented in the paper. Data have been processed into SPSS and Excel, according to ANOVA (descriptive statistics with a focus on frequency analysis) and forecasting analysis. Supplementary Information: The online version contains supplementary material available at 10.1007/s12355-023-01243-6.

Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain

Purpose: The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further explores how digital transformations like the use of blockchain technology can aid offline/omnichannel retailers in reviving sales via permission marketing for impulse products. Design/methodology/approach: The authors followed a qualitative research design and conducted 24 personal interviews with millennials and 15 interviews with offline/omnichannel retailers from an emerging economy. The data collected were analyzed using the thematic analysis procedure. Findings: The authors discuss their findings under three themes – customers' conscious impulse buying during the pandemic, customers' unconscious impulse buying during the pandemic, and a viable solution for retailers in response to the pandemic. Practical implications: The authors suggest that marketers primarily from an offline/omnichannel store should adapt to permission marketing and use technologies like blockchain for the digital transformation of their marketing strategies. Doing so can help offline retailers minimize future damages in the retail sector during emergency situations. Originality/value: This paper is one of the first that explores how impulse – pure, suggestion, planned and reminder – purchases got affected during the COVID-19 pandemic disruptions in an emerging economy. This paper is also one of the first to explore the role of permission marketing and digital transformation by the use of blockchain in helping offline retailers in forming swift trust and practice trust-based marketing. © 2022, Emerald Publishing Limited.

The digital traveller: implications for data ethics and data governance in tourism and hospitality

Purpose>Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in times of crisis and uncertainty data analytics supports THOs to acquire the knowledge needed to ensure business continuity and the rebuild of tourism and hospitality sectors. Despite being recognised as an important source of value creation, big data and digital technologies raise ethical, privacy and security concerns. This paper aims to suggest a framework for ethical data management in tourism and hospitality designed to facilitate and promote effective data governance practices.Design/methodology/approach>The paper adopts an organisational and stakeholder perspective through a scoping review of the literature to provide an overview of an under-researched topic and to guide further research in data ethics and data governance.Findings>The proposed framework integrates an ethical-based approach which expands beyond mere compliance with privacy and protection laws, to include other critical facets regarding privacy and ethics, an equitable exchange of travellers' data and THOs ability to demonstrate a social license to operate by building trusting relationships with stakeholders.Originality/value>This study represents one of the first studies to consider the development of an ethical data framework for THOs, as a platform for further refinements in future conceptual and empirical research of such data governance frameworks. It contributes to the advancement of the body of knowledge in data ethics and data governance in tourism and hospitality and other industries and it is also beneficial to practitioners, as organisations may use it as a guide in data governance practices.

Supply chain insights from social media users' responses to panic buying during COVID-19: the herd mentality

Purpose>This study applied the herd mentality theory to explore local and global social media users' responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains.Design/methodology/approach>A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer.Findings>Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences in social media UGC sentiment between the three countries were found;however, differences did exist in key themes. This suggests that the focus, not the sentiment, of consumers' responses to panic buying differed across countries. Social media users follow their location-based and topic-consonant social "herd”, rather than the global "herd”.Research limitations/implications>This study was the first to show that social media users' herd mentality differs in a crisis. The herd mentality of social networks is dependent on factors such as the geographic location of the social network (herd), which can differ from the global herd's reaction, specifically in terms of topics evident in UGC.Practical implications>Operations and supply chain managers need to include social media UGC analysis in their strategies in crisis management responses. The topics, not the sentiment, of consumers' responses to panic buying require managerial actions.Originality/value>This is the first study to show that herd mentality during a crisis, such as COVID-19, is not unidimensional and varies according to the location of the social media network with profound implications for operations and supply chain managers.

Behavior of Russian Premium Fashion Consumers and Designers after the COVID-19 Pandemic and International Sanctions

The purpose of this paper was to investigate the emerging changes in Russian premium fashion brand consumers' behavior on the eve of the COVID-19 pandemic and international economic sanctions, the impact on foreign fashion brands' decisions to leave the market, and the willingness of some Russian fashion designers to scale their businesses and occupy vacated market niches. This problem had arisen for the first time;the situation is unexpected and unique. Therefore, the researchers combined multiple methods of data collection: (1) Observation;(2) Netnography to identify emerging changes in Russian consumers' behavior, which increases the objectivity of the data obtained since personal contact was excluded;and (3) Expert in-depth interviews to assess the situation by Russian fashion designers. QDA and qualitative content analysis were used. Fashion designers in Russia percept the situation as an opportunity for business development, similar to the situation that occurred in Iran, but entrepreneurs understand the market risks and expect more serious measures of state support for business. The results may inform state policymakers and stakeholders about the stated changes in consumer behavior and the capabilities of Russian entrepreneurs to scale the business, which will help identify possible growth vectors for domestic fashion designers in the premium sector. © 2023 Russian Academy of Sciences. All rights reserved.

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Purpose>Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products.Design/methodology/approach>The data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India, using systematic sampling. Structural equation modeling has been used to test the conceptual model and examine the hypotheses developed in the study.Findings>The results present evidence of the growing influence of semiotic product packaging upon consumer brand trust and purchase intentions. The study suggests that brand semiotics positively influence customer brand experience, brand trust and purchase intention of FMCG products.Practical implications>The research findings will benefit FMCG companies to identify how to apply semiotics in packaging to improve consumers' brand experience and influence intent to purchase.Originality/value>Research in brand semiotics on product packaging is limited, as most prior studies focus on brand semiotics in advertising, product design improvement and retail design. The present study has investigated the impact of semiotics on brand experience dimensions in product packaging, which is emerging as a critical concern for the FMCG sector particularly in the post-COVID period.

The impact of the COVID-19 Pandemic on Purchasing Priorities of Generation X and Y Consumers

This paper presents the second part of the research conducted at Riga Technical University aimed to explore the impact of the COVID-19 pandemic on Generation X (Gen X) and Generation Y (Gen Y) consumer behavior and purchasing priorities. While the changes in consumer behavior have already been analyzed and published earlier [1], the changes in purchasing priorities which might have caused changes in consumer behavior, are going to be studied in this work. The choice of these two generations is not made randomly;on the contrary, it was an intentional selection among other consumers, as they make a very active and prominent part of buyers all over the world. The research methods used are comparative descriptive analysis, Chi-square test and qualitative content analysis of data collected in an electronic survey of respondents from Asia, Europe, and America. The findings show that statistically significant differences between the changes in purchasing priorities of both generations are found for: meat and dairy products, fruit & vegetables, non-alcoholic and alcoholic drinks, clothes & shoes, body care & cosmetics, entertainment (pay TV services, computer games, etc.) and transport. Altogether, purchasing priorities of Gen X consumers were impacted by the COVID-19 pandemic less than Gen Y consumers. Copyright 2022. © by the International Institute of Informatics and Systemics. All rights reserved.

Comprehensive review on consumers behavior towards sustainable fashion and its relativity in fast fashion

Sustainable fashion is clothing that is ethically produced and environmentally beneficial, whereas rapid fashion is the polar opposite in terms of sustainability. We know that circular business models can drive value by improving customer attention and possession. Due of its environmental impact, fashion experts believe that "there is no such thing as 100 percent sustainable fashion. "During the Covid-19 crisis, this trend became notably apparent, with two-thirds of surveyed European customers admitting that minimizing climate change impacts had become increasingly essential to them. The future of Sustainability in Fast Fashion concept and concern with the Consumers Behavior where circular business models are incorporated to increase the efficiencies of system to reduce inputs and decrease the amount or flow of material & garments in the system to reduce waste. The current study focuses on sustainability in fast fashion in the textile industry, with a focus on five imperatives: prioritize based on market segment, match the business model to the product, get the incentives right, make sustainable and pilot and experiment © 2022, Man Made Textiles in India. All rights reserved.

Impact of COVID-19 on the drivers of cash-based online transactions and consumer behaviour: evidence from a Muslim market

PurposePakistan is predominantly a cash-based economy, with consumers showing several traits ranging from low confidence on the electronic commerce security, poor access to banking, absence of widespread awareness of e-payments and other religious and psychological barriers to adopting alternatives to cash. This study aims to examine e-payment modes in Pakistan with respect to their impact on supplier and consumer behaviour before and during the pandemic times.Design/methodology/approachThe research follows a qualitative approach. Focus groups and interviews are conducted to carry out an in-depth analysis of consumer and supplier behaviour.FindingsThe findings show that customers are not satisfied with the current e-commerce system in Pakistan, whereas though producers prefer prepayments, they are forced to rely on cash on delivery. However, due to the recent COVID-19 outbreak, consumers are going cashless to avoid physical cash and observe safety protocols. To convert this temporary and enforced patronage of online transactions into a long-term and sustainable one, massive marketing and a combined effort from the government, private bodies and financial institutions is required.Research limitations/implicationsThe study was conducted using online interviews which has the drawback of connection issues, delays and lags in the connectivity, and hence may lead to miss important gestures for data analysis.Originality/valueThis research can be of benefit to online consumers and the supplier side of the online retail industry, by providing them with insight into the various factors that affect consumer behaviour towards e-commerce payment options. An understanding of the behavioural motivators of consumers will allow e-retailers in developing more marketing strategies that are effective, to improve the satisfaction level of their customers and contribute to the development of Pakistan's e-commerce sector into a globally competitive one.

Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach

Purpose>This study aims to identify and validate the different clusters of wine consumers in India based on the wine-related lifestyle (WRL) instrument. It also investigates how the identified clusters differ in terms of socio-demographic characteristics, such as age, gender, income, education, employment and marital status.Design/methodology/approach>The authors conducted a survey using a structured questionnaire to collect data from wine consumers in India. The number of participants totalled to 432. The authors first identified the clusters using latent profile analysis. The authors then used the decision tree analysis based on a recursive partitioning algorithm to validate the clusters. Finally, the authors analysed the relationship between the identified clusters and socio-demographic characteristics using correspondence analysis.Findings>Three distinct segments emerged after data were subjected to latent profile analysis, namely, curious, ritualistic and casual. The authors found that the curious cluster had a high mean score for situational and social consumption while the ritualistic cluster had a high mean for ritualistic consumption. The findings also suggest that the casual cluster had more female wine consumers.Originality/value>This study makes methodological contributions to the wine consumer segmentation approach. First, it adopts a latent profile analysis to profile Indian wine consumers. Second, it validates the obtained clusters using the decision tree analysis method. Third, it analyses the relationship between the identified clusters and socio-demographic variables using correspondence analysis, a technique far superior to the Chi-square methods.

Intention to consume halal pharmaceutical products: evidence from Indonesia

PurposeDespite the importance of pharmaceutical products in everyday life, particularly after the coronavirus outbreak in early 2020, only a few studies have attempted to analyse consumer behaviour with regard to halal pharmaceutical products. Therefore, this study aims to investigate the factors influencing purchase intention for halal pharmaceutical products among Indonesian Muslims.Design/methodology/approachThis study uses a theory of planned behaviour approach, in which religiosity and knowledge of halal product variables are added to attitude, subjective norms and perceived behavioural control variables. Primary data were collected from 225 Indonesian Muslims in Jakarta, the capital city of Indonesia and analysed using structural equation modelling.FindingsThe study found that the intention to purchase halal pharmaceutical products is positively affected by attitude, religiosity, knowledge of halal products and perceived behavioural control. However, the influence of the subjective norm variable was found to be insignificant in this study.Research limitations/implicationsIt is possible to improve the empirical model by including more explanatory variables and investigating the mediating effect of the variables. The study could also be scaled up to reach more respondents in different regions and countries. These additional aspects would provide better insights into the behaviour of consumers when considering halal pharmaceutical products.Practical implicationsThe findings suggest the importance of designing and implementing appropriate strategies and campaigns to enhance knowledge of halal products, of positive attitudes and of better resources/opportunities to consume halal pharmaceutical products. The industry needs to highlight its products' halal and tayyib aspects through proper branding and promotion strategies. The government and other stakeholders could also implement education campaigns to increase halal products and halal literacy knowledge. These are ultimately expected to enhance the effectiveness of halal regulations and meet Muslim consumer expectations in the country.Originality/valueDespite the importance of halal pharmaceutical products, this area has received limited attention in the academic literature. Thus, this study attempts to elaborate on consumer behaviour in this niche area.

Food delivery before and during the COVID-19 pandemic in Brazil

Purpose>This study aims to understand consumer behavior related to the purchase of meals by delivery services before and during the coronavirus disease 2019 (COVID-19) pandemic in Brazil.Design/methodology/approach>An online survey was conducted between September and October 2020. The total number of valid responses was 971.Findings>About 55% of the participants reported a decrease in consumption or not having consumed food delivery during the pandemic. Of the total, 48.3% feared contracting COVID-19 from food delivery. A significant association was observed between fear of contracting COVID-19 from food delivery and variables such as education level (p = 0.001), observance of social distancing (p = 0.03) and food delivery consumption frequency (p < 0.001). More people were careful about cleaning food packaging (from 12.4% before to 66.1% during the pandemic, p < 0.001) and disposal (from 47.6% before to 66.4% during the pandemic, p < 0.001) and heating the food before consumption (from 7.6% before to 13.7% during the pandemic, p < 0.001) and used payment methods without approximation (from 29.8% before to 43.2% during the pandemic, p < 0.001) compared with the pre-pandemic period. More people also reported that application of security protocols during delivery (from 29.8% before to 43.2% during the pandemic, p < 0.001) and in restaurants (from 7.2% before to 25% during the pandemic, p < 0.001) and possessing knowledge about the financial difficulty of the establishment (from 4.6% before to 17% during the pandemic, p < 0.001) were the most important factors for choosing a food service.Originality/value>To the best of the authors' knowledge, this is the first study to explore consumers' fear of contracting COVID-19 from food delivery and consumer behavior related to food delivery services during the pandemic in Brazil – that is, way to order and payment methods, as well as concern and care related to the purchase of these foods.

Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era

Purpose>This study aims to draw on customer experience theory to shed light on how hotel in-room amenities foster customer experience, which continues to form brand attitude and loyalty before and during the pandemic. Also, this study assesses the impact of the pandemic in the relationships among proposed constructs on the basis of risk perception theory.Design/methodology/approach>A quantitative approach was deployed using a total of 379 responses, for evaluating the measurement model through confirmatory factor analysis and testing proposed hypotheses through structural equation modeling.Findings>The findings provide initial support for the predictions, except for the influence of brand attitude on brand loyalty before the pandemic. Particularly, the analysis results observe that the effect of tangible amenities on customer experience was stronger before the COVID-19, whereas the impact of intangible amenities on customer experience is greater during the pandemic. Furthermore, the results validate the significant moderating influence of the COVID-19 pandemic in the path between customer experience and brand loyalty.Practical implications>This present study guides hotel professionals to be more effective in the management of appropriate in-room amenity to create a satisfactory customer experience, which contributes to brand loyalty in the with-corona era.Originality/value>The study differs from earlier studies in that it investigates how the pandemic changes the role of hotel in-room amenities on customer experience, which, in turn, increases brand attitude and brand loyalty for the first time.

Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda

Digital transformation is radically impacting on society and market by disclosing unexpected implications for scholars and practitioners. As enablers of a pervasive innovation process, digital transformation relies on different categories of digital technologies with a breakthrough profile. Among them, phygital arises as a promising topic defined as the use of technology to bridge the digital with the physical world with the purpose of providing a unique interactive experience for the user. Due the actuality of the issue, the literature on phygital is fragmented and far from a full understanding of its meaning and implications. Moving from these premises, our research attempts to analyse the current state of the debate about the promising role of phygital environment to identify how digital technologies are transforming physical world. At this aim, a critical literature review is performed to identify how the customer experience is undergoing a renaissance due to the Covid-19 pandemic that forced organisations to improve the customer experiences. Our findings allow to identify main trends in the academic debate as grouped into five main clusters, related to the adoption of phygital technologies for: i) Marketing and Consumers' Behaviour;ii) Cultural Heritage, Tourism and Urban Development;iii) Education and Learning;iv) Social issues and Politics;v) Technical and Legal Issues. These areas are linked together showing how the different phygital environments lead to the provisions of novel and immersive experience for customers involved into strategic industries such as retail, tourism and education. Directions for future research and management implications are finally provided. © 2023 Elsevier Inc.

Antecedents of obesity among Indian youth: from consumer psychological and lifestyle perspective

PurposeThe purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths.Design/methodology/approachThe study initially develops a conceptual model, stemming from an extensive theoretical research, and subsequently validates this using structural equation modeling (SEM) technique with a sample size of 1,242 Indian youths.FindingsThe study concludes that consumers' food habits (FH) and physical activity (PA) positively impact consumers' physical health (PH), which influences their BMI levels (BLs). Anxiety (AX), depression (DE), stress (ST), peer pressure (PP) and work pressure (WP) impact individuals' mental health (MH), which also influences their BLs. Finally, there is a significant moderating impact of demographic factors, such as age (AG), gender (GE) and income levels (ILs) on the relationship between individuals' physical and MH and individuals' BLs.Research limitations/implicationsThis study proposes a new model which highlights the issue of youth consumer obesity from the psychological and lifestyle perspectives. The model is effective as it has a high explanative power of 73%. The study investigates consumer obesity from emerging market like India perspective, but the study does not examine consumer food consumption behavior and obesity from developed market perspective.Practical implicationsYouth obesity could be considered a global pandemic, and obesity rates among the Indian youth are also increasing. This study provides valuable inputs and understanding of consumer markets to policy makers, consumer protection institutions, organizations related to the food and beverage industry, healthcare workers and consumers themselves regarding the antecedents of youth obesity (BL) in developing and emerging markets.Originality/valueThe study adds value to the body of literature related to consumer obesity, FH, consumer psychology and lifestyle through findings that are new in terms of findings' specificity, contextual focus and explication. Moreover, the study extends the cognitive theory of DE and the theory of planned behavior (TPB). The research effectively offers significant theoretical and practicable market knowledge to both scholars and marketing practitioners, as well as policy makers and institutions dealing with youth obesity, particularly in emerging markets.

Customer Behavioral Trends in Online Grocery Shopping During COVID-19

The evolution of online shopping started when big players like Amazon began selling all types of merchandise. Customers understood the ease of shopping online, so the trend grew even stronger. It is therefore essential to conduct a study of online shopping usage and the perception of customers during COVID-19, especially in the grocery sector. In this study, approximately 28 respondents from 50 specifically targeted groups were surveyed, and data collection was undertaken through a structured questionnaire. The regression method was conducted to analyze the collected data. Additionally, 5 interviews were conducted to validate and support the findings. Customers definitely preferred online grocery shopping (OGS) services during COVID-19 due to safety, convenience, and government restrictions. The influential factors were very important in this case, like delivery times, good discounts, and the quality of products. Secondly, OGS services were more stable and alert during the pandemic situation, following the government's rules and restrictions. Customers were extremely satisfied with the safety precautions during COVID-19, the assistance provided through helplines for support, and the increased customer reach to make groceries as accessible as other reputable online departments.

Consumer interaction with cutting-edge technologies: Implications for future research

This article provides an overview of extant literature addressing consumer interaction with cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics. Our analysis shows research on consumer interaction with cutting-edge technologies is at a nascent stage, and there are several gaps requiring attention. To further advance knowledge, our article offers avenues for future interdisciplinary research addressing implications of consumer interaction with cutting-edge technologies. More specifically, we propose six main areas for future research namely: rethinking consumer behaviour models, identifying behavioural differences among different generations of consumers, understanding how consumers interact with automated services, ethics, privacy and the blackbox, consumer security concerns and consumer interaction with new-age technologies during and after a major global crisis such as the COVID-19 pandemic. (PsycInfo Database Record (c) 2023 APA, all rights reserved)