ABSTRACT
The Covid-19 pandemic has significantly impacted various sectors, especially the global economy, resulting in limited MSME operations and fewer consumers who shopped directly compared to regular days. The new eco-friendly marketing system utilizing technology is a new obstacle for MSMEs in marketing their products because it relates to understanding, readiness, and ability to apply the technology. This study explores implementing an integrated ecofriendly marketing strategy model by MSME actors in Central Java in the context of economic recovery after the Covid-19 pandemic. This type of research is exploratory qualitative research with the subject of MSMEs in eco-friendly products in Central Java. The data collection technique used non-probability sampling (snowball sampling). The analysis starts with data reduction, data presentation, and summarization. The results of the study indicate that the implementation of the "ECO CUTY" solution model can be done in three ways, including (1) entrepreneurial skills;(2) institutional strengthening as an economic force to produce quality products;(3) sociopreneur skills. The implication of this research is to provide a multiplier effect by improving MSME business performance at the international level through the government's role in facilitating online single submission program management in order to monitor developments comprehensively so that governments can later adopt the successful implementation of the "ECO CUTY" model in other countries.
ABSTRACT
The circular economy (CE) has gained importance in the post-COVID-19 pandemic recovery. Businesses, while realising the CE benefits, have challenges in justifying and evaluating the CE benefits using available performance measurement tools, specifically when considering sustainability and other non-traditional benefits. Given the rising institutional pressures for environmental and social sustainability, we argue that organisations can evaluate their CE implementation performance using non-market-based environmental goods valuation methods. Further, the effectiveness of the CE performance measurement model can be enhanced to support supply chain sustainability and resilience through an ecosystem of multi-stakeholder digital technologies that include a range of emerging technologies such as blockchain technology, the internet-of-things (IoT), artificial intelligence, remote sensing, and tracking technologies. Accordingly, a CE performance measurement model (CEPMM) is conceptualised and exemplified using seven COVID-19 disruption scenarios to provide insights that can be addressed through CE practices. Analyses and implications are presented along with areas for future research.
ABSTRACT
The concept and practicalities of sustainable business development attract increasing interest of general public, companies, legislators, activists, academics and many others. Our understanding of what constitutes sustainability is evolving, especially nowadays when the pandemic and digitalization caused major shifts globally. In such conditions, it is no wonder that managers and business owners may face difficulties in implementation and evaluation of sustainable practices. Therefore, The objective: of the paper is to examine theoretical foundations of the concept of business sustainability and propose an up-to-date model for its appraisal. The paper is divided into two primary parts in addition to introduction and conclusion. The first part is dedicated to the examination of the terms 'stability' and 'sustainability' universally and in business environment. The second part includes description of our suggested evaluation model of economic, social and environmental sustainability perspectives using relevant indicators. Methods/Analysis: the research includes review of academic literature and empirical research on the topic of business sustainability and analytical consolidation of existing approaches to its appraisal. Findings: theoretical contribution to perception and development of the conditions of business stability and sustainability, and evaluation model including specific indicators across the three primary sustainability directions. Application/Improvements: the research is useful to general public, but is of special interest to business leaders interested in implementation of sustainable practices.
ABSTRACT
The article analyzes the potential consequences of the digital platforms for the management work of regular education in public schools. The research corresponds to a year before the Coronavirus Pandemic, 2019, until 2021. Brazilian schools remained closed during 2020 and the first half of 2021, at least, in most states because of the coronavirus pandemic and, gradually, presential learning were resumed in the hybrid modality, meeting corporate and philanthro-capitalist interests. The investigation derives from documentary research in the programs of the 26 Brazilian state governments and the Federal District, digital technology companies and private organizations that influence government educational policies aiming at the adoption of their digital platforms, previously identified in another research. The argument is the introduction of private platforms in the pedagogical activities administration, expanded during the pandemic, constitutes a way for the privatization of school administration in accordance with the strategies of digital capitalism, in which identity and user access profiles become currency. In the same way, time and relationships – in this case, between teachers and students, schools, families and knowledge – are now mediated and "shaped” by a tool alienated from school routine, gradually assuming a protagonism in administration. For the analysis, the considerations were: the role assumed by the applications adopted in the school routine;the time of simultaneous and non-simultaneous interaction between teacher/student;and non-simultaneous working time within the scope of teaching hours. © 2023 Grupo de Investigacion FORCE. All rights reserved.