If the Coronavirus Doesn't Scare You, the Banners Will-A Case Study of Early COVID-19 Banners.
Int J Environ Res Public Health
; 17(24)2020 12 21.
Article
in English
| MEDLINE | ID: covidwho-1000292
ABSTRACT
As a crucial element of China's political and cultural life, "banners," or biaoyÇ, have been around for decades, in support of national-level policies such as family planning and the governing mottos of Presidents. The banners that have emerged during the Covid-19 pandemic which was also the subject of a national-level driven policy, have been involved in a nation-wide public debate over the language styles of banners used to urge people to stay indoors. Based on the analysis of the early COVID-19 banners and the related online comments, this article analyzes the language style patterns of the banners and the mode of banner circulation. The study found that the manner in which the banners are circulated goes beyond a unidirectional path of on-site instant communication. This process is facilitated by social networks and mass media, which, during circulation, twice created a banner upgrade. The upgrades created decontextualization and function extension of the banners, whereas audience feedback triggered an adaptive adjustment of the language style of the banners. This article suggests that the study of the use and spread of banners, especially the early COVID-19 banners, sheds light on the study of mass communication and discourse style, and also how measures to contain pandemics such as COVID-19 can be communicated.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Communication
/
Pandemics
/
COVID-19
/
Health Promotion
Type of study:
Case report
/
Observational study
Limits:
Humans
Country/Region as subject:
Asia
Language:
English
Year:
2020
Document Type:
Article
Affiliation country:
Ijerph17249595
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