THE HOTELS OF PRAIA DE CANOA QUEBRADA-CE FRONT OF THE PANDEMIC OF COVID-19

ABSTRACT

The objective of this article is to analyze how the hotel management of Canoa Quebrada-CE is experiencing the context of the pandemic of the Covid-19. In view of this, we sought to understand the impact of the pandemic on the hotel business and to identify the actions adopted and / or planned by the organizations to adapt to the new scenario. This is a qualitative, descriptive research. To this end, interviews were conducted with eight representatives of the Canoa Quebrada-CE sector hotel. Based on Bardin's Content Analysis (2006), it was observed that managers are assuming little prospective behavior, reacting to the environment of uncertainty and loss of revenue only as a last resort and when forced to make strategic decisions. This study contributes to the analysis and discussion of an emerging theme, which represents a social and economic framework for the hotel sector and the world economy.