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Social media in sport management education: Connecting universities and sport industry
Journal of Physical Education and Sport ; 20(6):3706-3712, 2020.
Article in English | Scopus | ID: covidwho-1022203
ABSTRACT
The emergence of social media has transformed today's society by affecting the way people communicate and establish social relationships. The sport industry has not been unaffectedby these changes, ensuring to embrace these communication tools. Indeed, social media is a key management element in the daily routine of sport managers, as well as for all other sport actors (e.g. athletes, coaches, clubs, professional leagues, federations, journalists, sports brands). Therefore, the mastery of digital skills linked to the use of social media is one of the aspects most sought after by employers. In fact, the COVID-19 pandemic has recently boosted these demands as well as having further accelerated the process of digitalisation of the sport sector. Nevertheless, there is a lack of studies that go deeper into the impact that these types of tools produced in the field of sport management education have, as well as guidelines for teachers to incorporate them into the different areas of the teaching-learning process. Consequently, this article analyses the presence that social media have in sport management studies, as well as presents a proposal for the classification and possible applications of social media which, due to their characteristics and their educational/labour potential, are considered suitable for introducing them into sport management courses. Furthermore, this paper aims to encourage the sport management teaching community to introduce social media into the dynamics of their courses, given their pedagogical value and the positive impact they will have on student education. © JPES.

Full text: Available Collection: Databases of international organizations Database: Scopus Language: English Journal: Journal of Physical Education and Sport Year: 2020 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Scopus Language: English Journal: Journal of Physical Education and Sport Year: 2020 Document Type: Article