Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence.
Pharmaceut Med
; 35(1): 21-29, 2021 01.
Article
in English
| MEDLINE | ID: covidwho-1037215
ABSTRACT
The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmaceutical-healthcare relationships are evolving to operate in an increasingly virtual world. The value of the pharmaceutical medical affairs function is dependent on understanding customers' needs and providing the right knowledge at the right time to physicians. This requires a human-centric artificial intelligence (AI) approach for medical affairs, which allows the function to query internal and external data sets in a conversational format and receive timely, accurate and concise intelligence on their customers.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Artificial Intelligence
/
Delivery of Health Care, Integrated
/
Information Management
/
COVID-19
Type of study:
Prognostic study
Limits:
Humans
Language:
English
Journal:
Pharmaceut Med
Year:
2021
Document Type:
Article
Affiliation country:
S40290-020-00378-1
Similar
MEDLINE
...
LILACS
LIS