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Vendors’ Attitudes and Perceptions towards International Tourists in the Malaysia Night Market: Does the COVID-19 Outbreak Matter?
Sustainability ; 13(3):1553, 2021.
Article in English | MDPI | ID: covidwho-1059458
ABSTRACT
Although the negative economic impacts of COVID-19 are undiscovered, the tourism industry is recognized as one of the most vulnerable sectors. Considering tourism’s contribution to Malaysia’s GDP, this study aims to examine vendorsattitudes and perceptions towards international tourists in night markets after the emergence of COVID-19 and the impacts of propagation power of COVID-19 on vendorsperceptions in Malaysia. As large numbers of informal workers lost 60% of their income worldwide due to the pandemic, a lack of research is observed on vendorsattitudes after the pandemic, especially in Southeast Asia. The study model was derived on the basis of the revised social exchange theory (SET). A questionnaire survey was conducted among local vendors in Malaysia using a multistage probability sampling method. Findings revealed that place attachment has a significant effect on positive perception but not negative perception towards international tourists’ receptiveness. Results indicate that positive perceptions towards international tourists significantly and positively mediate the relationship among place attachment, economic gain, and involvement with tourist receptiveness. Moreover, the research concluded that vendors still have positive attitudes towards international tourists’ receptiveness due to economic gain and their place attachment and involvement levels during the COVID-19 pandemic.

Full text: Available Collection: Databases of international organizations Database: MDPI Language: English Journal: Sustainability Year: 2021 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: MDPI Language: English Journal: Sustainability Year: 2021 Document Type: Article