EMPIRICAL EXAMINATION OF THE ADOPTION OF ZOOM SOFTWARE DURING COVID-19 PANDEMIC: ZOOM TAM

ABSTRACT

The novel corona virus disease 2019 (COVID - 2019) has spread across the globe. The Covid19 pandemic situation has created a necessity of following a social distancing for the well-being of the people. This requirement has actually supported innovative use of technology for conducting virtual meetings/lectures. The purpose of this paper is to develop an integrated model of adoption of Zoom platform by the faculties for conducting the virtual meeting/lectures in education institutes during the current Covid19 pandemic situation. Total 125 responses were collected through google form and this phenomenon is explored by Partial Least Square Structure Equation Modelling (PLS-SEM) in SmartPLS version 3.3.2. Results of the survey were examined to determine the degree to which the technology acceptance model was able to explain the faculties’ acceptance of web-based learning system for conducting classes. The conceptual model for this study was developed on the basis of Technology Acceptance Model (TAM) and two external variables were incorporating in the model. The research results illuminate the factors that explain and predict the faculties’ adoption of Zoom software for conducting online classes in this pandemic era. Total seven hypotheses were found to be significant except one. The findings included that faculties’ adoption of Zoom software for virtual classes influenced by environmental concern of the institute and society in the Covid-19 pandemic time. Environmental concern of the faculties is a stronger predictor of attitude of faculties towards such technology. © 2020. All Rights Reserved.