Urgent and obliged requisite of nutraceuticals: Role of government and private organizations in India

ABSTRACT

Food additives or supplements are self-illustrative to define their need in day to day life. With an increase in their demand in daily life, the FMCG companies are launching their best quality products competitively. Keeping in mind, we designed this study to understand the need for nutritional supplements in a developing country. The purpose of the present study is to find out Indian government’s initiatives to build a healthy nation along with the contributions of private organizations, to pinpoint consumer perceptions towards the purchase of food supplements and lastly the consumer mentality towards the consumption of health supplements during COVID-19 Pandemic. Another attempt was to identify consumer compliance towards the online market while buying health supplements. Method: A questionnaire of 12 multiple choice questions was prepared and circulated among the Indian public from 2020 May 06 to 2020 July 25 through a google form. The questions were designed to get an idea about the desire of common Indian masses for the Nutraceuticals. Especially the youngsters who were aimed in this study and we succeeded to get optimum response from 325 human subjects. Some people from other age groups also contributed to the study. This research was conducted through online modes and all the statistics were generated using the latest technology. Results: From the study, it is very clear that people are becoming health conscious and to slow down the degradation in their bodies due to ageing they have started consuming these products in the early age that shows a remarkable increase in the consumption pattern of nutraceuticals.