The effects of risk message frames on post-pandemic travel intentions: the moderation of empathy and perceived waiting time
Current Issues in Tourism
; 2021.
Article
in English
| Scopus | ID: covidwho-1109078
ABSTRACT
The moderation roles of empathy and perceived waiting time (PWT) on post-pandemic travel intentions have not as yet been investigated. This study of 684 Chinese resident respondents elicited how COVID-19 risk messages affected post-pandemic travel intentions. The results showed that people exposed to messages in the risk-amplifying frame had lower basic travel and destination travel intentions than those who were exposed to messages in the risk- attenuating frame. Empathy had a beneficial effect on basic travel intentions and had an inducing effect on destination travel intentions only in high-risk situations. High PWT tourists had more positive destination travel intentions in the risk-attenuating frame. The findings provide a theoretical basis for future research as well as practical implications for destination risk communications and market restoration during a public health crisis. © 2021 Informa UK Limited, trading as Taylor & Francis Group.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Experimental Studies
/
Prognostic study
Language:
English
Journal:
Current Issues in Tourism
Year:
2021
Document Type:
Article
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