The high-quality development of rural tourism: connotative features, key issues and countermeasures

ABSTRACT

Rural tourism is an important carrier to promote rural revitalization and an important starting point for poverty alleviation. After "all-for-one tourism" has become a national strategy, rural tourism has shown a "blowout" development trend. Facing the impact of the Covid-19 outbreak, rural tourism is more urgently required to shift from quantity-oriented development to high-quality development, providing people with a healthier, safer, and better tourism environment. This article analyzes the high-quality development of rural tourism with the theory of coordinated development of ecological economy, and summarizes the concept and connotative features of high-quality development of rural tourism. Furthermore, it identities key issues to realize the high-quality development of rural tourism from six aspects, namely, the integrity and scientific nature of development planning, resource sustainability, industrial integration, talent team construction, tourism products and services, as well as guarantee measures. Based on the analysis, the study puts forward a number of suggestions in order to achieve the high-quality development of rural tourism.