Exploiting motherhood: Do mummy drinking sites offer real support or are they mainly alcohol marketing?
Drug Alcohol Rev
; 41(1): 24-26, 2022 01.
Article
in English
| MEDLINE | ID: covidwho-1169785
ABSTRACT
Even as women's roles have expanded substantially beyond traditional sex stereotypes, women are still commonly portrayed as uncomplaining caregivers, long-suffering intimate partners and in control of family matters, all while maintaining a sexualised femininity. Nowhere are these stereotypes and expectations more apparent than for mothers. However, some social media are exploiting mothers by inappropriately offering alcohol consumption as a solution to the challenges of parenting. This is a very timely topic, given the impacts of COVID-19 on family and home life, and potential for an increase in alcohol-related problems and health harms. We address these issues and offer alternatives to alcohol consumption as an easy solution to countering challenges of parenthood.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Mummies
/
COVID-19
Limits:
Female
/
Humans
Language:
English
Journal:
Drug Alcohol Rev
Journal subject:
Substance-Related Disorders
Year:
2022
Document Type:
Article
Affiliation country:
Dar.13284
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