Virtual Outreach: Using Social Media to Reach Spanish-speaking Agricultural Workers during the COVID-19 Pandemic.
J Agromedicine
; 25(4): 353-356, 2020 10.
Article
in English
| MEDLINE | ID: covidwho-1174757
ABSTRACT
Face-to-face outreach and in-person training have traditionally been key strategies in reaching agricultural producers, workers, and communities with safety and health information, but the COVID-19 pandemic has forced outreach educators to be creative and find alternative ways to reach, communicate, and share such information. In this commentary, we describe our use of social media to reach Latino/a cattle feedyard workers with COVID-19 related information. As a result of our effort, we reached over 54,000 people and demonstrated there is an audience for Spanish-language agricultural safety and health information. Social media can be a cost-effective method for virtual outreach in this new normal. We should look at this time as an opportunity to learn more about how our stakeholders obtain information and about how best we can connect with them. Although our outreach methods may be changing, our goal is not - we will continue to work to improve the safety and health of those who work in agriculture.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
User-Computer Interface
/
Social Media
/
COVID-19
Type of study:
Observational study
/
Qualitative research
Limits:
Humans
Language:
English
Journal:
J Agromedicine
Journal subject:
Occupational Medicine
Year:
2020
Document Type:
Article
Affiliation country:
1059924X.2020.1814919
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