Entrepreneurship and coronavirus: impacts, strategies, and opportunities in the global crisis
Estudios Gerenciales
; 37(158):49-60, 2021.
Article
in Portuguese
| Web of Science | ID: covidwho-1204440
ABSTRACT
The present study aimed to identify the impacts and strategies of entrepreneurs from different market segments during the COVID-19 crisis scenario. Semi-structured interviews were carried out with 17 entrepreneurs from different segments, transcribed, and submitted to content analysis. The results highlighted the effects of a personal and professional order, emphasizing the financial field and strategies for disseminating products and services while focusing on quality and flexible payment terms. Regarding opportunities, professional growth, reinvention, new ways of working, professional development, and e-commerce were of note. It was possible to conclude that some segments present higher demand, evidencing the trend of change in the consumption pattern of society due to the current scenario. Finally, further studies are suggested in terms of research participants, geographic extension, and market segmentation.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Type of study:
Experimental Studies
Language:
Portuguese
Journal:
Estudios Gerenciales
Year:
2021
Document Type:
Article
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