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Differential effects of traditional and social media use on COVID-19 preventive behaviors: The mediating role of risk and efficacy perceptions.
Ren, Wei; Zhu, Xiaowen; Hu, Yi.
  • Ren W; Xi'an Jiaotong University, China.
  • Zhu X; Xi'an Jiaotong University, China.
  • Hu Y; Huazhong University of Science and Technology, China.
J Health Psychol ; 27(8): 1861-1874, 2022 07.
Article in English | MEDLINE | ID: covidwho-1206119
ABSTRACT
The study explored how traditional and social media use produced various cognitive responses toward COVID-19, including perceived severity, susceptibility, and efficacy, and direct and indirect facilitation of COVID-19 preventive behaviors. We tested the hypotheses on data collected from 433 university students in Wuhan, China, using structural equation modeling. We found that traditional media enhanced engagement for preventive behaviors both directly and indirectly by enhancing perceived severity and efficacy, whereas social media showed no impact on preventive behaviors, either directly or indirectly. Furthermore, the direct effect of traditional media on preventive behaviors was markedly stronger than the indirect effect through perceptions.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Social Media / COVID-19 Type of study: Experimental Studies / Prognostic study Limits: Humans Country/Region as subject: Asia Language: English Journal: J Health Psychol Journal subject: Psychology Year: 2022 Document Type: Article Affiliation country: 13591053211003125

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Social Media / COVID-19 Type of study: Experimental Studies / Prognostic study Limits: Humans Country/Region as subject: Asia Language: English Journal: J Health Psychol Journal subject: Psychology Year: 2022 Document Type: Article Affiliation country: 13591053211003125