Differential effects of traditional and social media use on COVID-19 preventive behaviors: The mediating role of risk and efficacy perceptions.
J Health Psychol
; 27(8): 1861-1874, 2022 07.
Article
in English
| MEDLINE | ID: covidwho-1206119
ABSTRACT
The study explored how traditional and social media use produced various cognitive responses toward COVID-19, including perceived severity, susceptibility, and efficacy, and direct and indirect facilitation of COVID-19 preventive behaviors. We tested the hypotheses on data collected from 433 university students in Wuhan, China, using structural equation modeling. We found that traditional media enhanced engagement for preventive behaviors both directly and indirectly by enhancing perceived severity and efficacy, whereas social media showed no impact on preventive behaviors, either directly or indirectly. Furthermore, the direct effect of traditional media on preventive behaviors was markedly stronger than the indirect effect through perceptions.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Social Media
/
COVID-19
Type of study:
Experimental Studies
/
Prognostic study
Limits:
Humans
Country/Region as subject:
Asia
Language:
English
Journal:
J Health Psychol
Journal subject:
Psychology
Year:
2022
Document Type:
Article
Affiliation country:
13591053211003125
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