[Quality of "crisis communication" media during the COVID-19 pandemic in the Great Maghreb countries]. / Qualité des supports de communication de crise lors de la pandémie de la COVID-19 au Grand Maghreb.
Rev Epidemiol Sante Publique
; 69(3): 116-126, 2021 Jun.
Article
in French
| MEDLINE | ID: covidwho-1221021
ABSTRACT
OBJECTIVE:
To objectively assess the quality of "crisis communication" media, during the COVID-19 pandemic, in the three Greater Maghreb countries (Tunisia, Algeria, Morocco).METHODS:
A compliance audit for press releases and epidemiological bulletins was analyzed against a quality benchmark, which had been specifically designed by the authors. This framework, made up of five dimensions and 50 items, graded (0/1), was applied by two researchers in preventive medicine. Multiplying the scores by a coefficient of two resulted in a partial score of 20 points for each dimension and a total score of 100 points for the checklist taken as a whole. The quality of the communication media was considered to be good when exceeding the thresholds of 15/20 for the different dimensions and 75/100 for the entire grid.RESULTS:
A total of 141 information media were included in this audit (Tunisia 60; Algeria 60; Morocco 21). The overall median quality score for these media was only 56/100 (IIQ [46-58]), without major variability between countries. The most appreciated dimension was "maintaining the confidence of the population", with an overall median score of 14/20 (12/20 for epidemiological bulletins and 16/20 for press releases). The most poorly rated dimension was "strengthening community participation", with a median score of only 4/20 (6/20 for epidemiological bulletins and 4/20 for press releases).CONCLUSION:
The quality of the Maghreb crisis communication media during COVID-19 was insufficient in most of its dimensions and items, particularly from a psychosocial standpoint. Reinforcement of the capacities of communication officers to develop information material and supports during health crises is indispensable and should be considered as an urgent matter.Keywords
Algeria; Algérie; COVID-19; Communication; Communication sur la santé; Communications Media; Gestion de l'information en santé; Gestion du risque; Health communication; Health information management; Maroc; Message d'intérêt public; Morocco.; Moyens de communication; Pandemics; Pandémies; Public Service Announcement; Risk; Risk management Communication; Risque; Tunisia; Tunisie
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Communications Media
/
COVID-19
Type of study:
Observational study
/
Prognostic study
Limits:
Humans
Country/Region as subject:
Africa
Language:
French
Journal:
Rev Epidemiol Sante Publique
Year:
2021
Document Type:
Article
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