Impact of donors' financial fairness perception on donation intention in nonprofit organizations after COVID-19 outbreak.
PLoS One
; 16(6): e0251991, 2021.
Article
in English
| MEDLINE | ID: covidwho-1262544
ABSTRACT
Based on the investigation of financial fairness perception and donation intention of individual donors in non-profit organizations (NPOs), this paper uses structural equation model to analyze the impact of individual donors' financial fairness perception on donation intention. The results show that individual donors' perceptions on financial result fairness, financial procedure fairness and financial information fairness all have positive impact on donation intention; among which the perception on financial result fairness only has direct impact on individual donation intention, while the perceptions on financial procedure fairness and financial information fairness have direct and indirect impact on individual donation intention.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Organizations, Nonprofit
/
Perception
/
Gift Giving
/
Pandemics
/
SARS-CoV-2
/
COVID-19
/
Motivation
Type of study:
Experimental Studies
/
Observational study
/
Qualitative research
/
Randomized controlled trials
Limits:
Adult
/
Female
/
Humans
/
Male
/
Middle aged
/
Young adult
Language:
English
Journal:
PLoS One
Journal subject:
Science
/
Medicine
Year:
2021
Document Type:
Article
Affiliation country:
Journal.pone.0251991
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