Analyzing the Quality of Business English Teaching Using Multimedia Data Mining

ABSTRACT

Data continually act as a substantial role in business and industry for its daily activities to smoothly functional. The data volume is growing with the passage of time and rising of information technology. Using data mining techniques for quality evaluation and business English teaching is essential in the modern world. These technologies are introduced in the classroom, especially in online classes during the COVID-19 pandemic. To analyze the quality of business English teaching, this paper uses multimedia and data mining technologies. Initially, the multimedia data are collected during classes, and the association rule recommendation algorithm using data mining is applied. Based on collaborative filtering algorithms in association rules, indicators for teaching quality evaluation in colleges and universities are set up. Next, the actual teaching data of a university is used. Taking business English as an example, the algorithm that has been built is tested. The application of the algorithm is tested, and the teaching process of College Business English is evaluated. Finally, the conclusion is drawn that data mining technology can describe the behavior of teaching well and evaluate it, and it has the potential of popularization. © 2021 Yanyan Xin.