Understanding Continuance Intention Determinants to Adopt Online Health Care Community: An Empirical Study of Food Safety.
Int J Environ Res Public Health
; 18(12)2021 06 17.
Article
in English
| MEDLINE | ID: covidwho-1282479
ABSTRACT
The purpose of this research is to determine whether users' social interaction tie and trust have a mediating effect on the willingness to use the online healthcare community (OHC) platform on an ongoing basis to respond to food safety crises and monitor food safety practices. During the three-month survey, we conducted an online investigation of users who had experience sharing on the OHC platform and were concerned about food safety. Thereby, three hundred and fifty-two valid questionnaires were received and partial least squares was adopted in this study to test the proposed hypotheses. The empirical results show that perceived critical mass, image, and para-social interaction strengthen the social interaction tie between users and the food safety platform. In addition, this study found that social interaction tie and trust of OHC platform users increased users' willingness to continue using the OHC platform. This research provides OHC platform managers with an in-depth understanding of online social interactions on food safety pages. Moreover, the results of this study can help food business owners, government regulators, hospitals, and physicians to improve the way they use the Web for opinion-led food safety crises and provide insight into the intent of promoting the ongoing use of OHC platforms.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Intention
/
Food Safety
Type of study:
Observational study
/
Prognostic study
/
Qualitative research
/
Randomized controlled trials
Language:
English
Year:
2021
Document Type:
Article
Affiliation country:
Ijerph18126514
Similar
MEDLINE
...
LILACS
LIS