Corporate social responsibility in the time of COVID-19

ABSTRACT

The purpose of this study is to integrate all the facts and concepts related to corporate social responsibilities especially in unprecedented situation called COVID 19. The authors explain what all activities contribute to corporate social responsibility and how various organisations are capitalising this situation to build up their brand and establish rapport with their customers and stakeholders. Drawing on amendment in Companies act 2013 and its repercussions in the company’s policy and CSR practices, this study examines role played by Companies act in providing solutions to major issues like malnutrition, Poverty, Unemployment through CSR. Study results indicates changes in funding scenario in NGO during pandemic and problem and challenges faced by NGO in raising funds from the organisations as companies have reduced their CSR budget due to pandemic. The CSR experts need to generate a combination of multiple strategies and customised solutions to handle the economic issues and problems