Leveraging international partnerships for sport management programs and soccer brand expansion. (Special Issue: SportsWorld V: the evolving SportsWorld: sports and physical activities in the time of COVID-19.)

ABSTRACT

This article examines the efficacy of educational partnerships by sport management and business programs with professional sports clubs. We utilize a case study of the Lock Haven University partnership with Wolverhampton Wanderers of the Premier League in England which was formed in 2019. Both organizations are seeking to expand their footprint, particularly in the North American marketplace. We view the partnership from the lens of value adding for students and for professional sports organizations. Further discussions of leveraging other relationships for student project work, study abroad and internships are also made in our presentation.