Nursing and visibility in the COVID-19 pandemic: Social media monitoring

ABSTRACT

Objective: analyze the publications of Twitter users directed to the campaign of valuation of Nursing, driven by the terms #LuteComoUmaEnfermeira and #EnfermagemEuValorizo. Method: quantitative research, based on digital methods. The search was realized using the hashtags #LuteComoUmaEnfermeira and #EnfermagemEuValorizo for tweets extraction. 2,613 tweets were selected for analysis. Results: 22.5% of publications are located in the Brazilian Southeast region and 9.3% in the Northeast region. There were more than 18,000 interactions (likes and shares), and the authors of the posts reach an estimated audience of about 7 million people). The content of the posts mainly related to the regulation of working hours, Personal Protective Equipment, the fight against COVID-19, the defense of the majority female workforce and the fight for rights. Conclusion: the realization of the virtual campaign had important visibility in the national territory and presented great visibility to the profession in number and reach on the Internet. © 2021 Universidade Federal da Bahia. All rights reserved.