The Warning and Governance of Online Public Opinion Research

ABSTRACT

Scientific, timely and effective health communication is crucial for stabilizing public emotions and taking effective prevention and control actions during the crisis of 2019-nCoV. This article uses Qualitative Comparative Analysis (QCA) and takes the health rumors list during the epidemic as a research sample to determine 6 specific explanatory condition variables and analyze the combination factors that affect the spread of high-health rumors in health. From the perspective of public opinion, including evolution mechanism, generation mechanism, and early warning mechanism, it aims to propose the perfection and solution of network public opinion governance mechanism under public health emergencies.