The Promotion of Online Communication Ability of Mainstream Media

ABSTRACT

With the rapid development of mobile Internet, public access to information channels have undergone disruptive changes. This article novel coronavirus pneumonia epidemic situation and other public emergencies, analyzed the current public access to information channel characteristics, discussed the new situation of traditional media information dissemination challenges, and put forward some measures to enhance the transmission power, aimed at improving the effectiveness of journalism. © 2021, Springer Nature Switzerland AG.