Developing a Framework for Hotel IT Investment Decision-Making Amid COVID-19

ABSTRACT

Travel fears and restrictions, imposed capacity limitations, and the inability to hold events and large group gatherings have stifled hotel demand and caused devastating revenue losses for the hotel industry during the COVID-19 pandemic. The financial losses will undoubtedly affect hotel firms’ information technology (IT) investments in the long run. This paper aims to develop a framework to assist hotel executives in capturing more insights regarding the relationship between input resources and desired outputs throughout the production process. Accordingly, hotel executives will be able to evaluate and make appropriate IT investment decisions to strategically and effectively allocate scare financial resources in order to improve firm performance. © 2021, Springer Nature Switzerland AG.