A coordinated strategy to develop and distribute infographics addressing COVID-19 vaccine hesitancy and misinformation.
J Am Pharm Assoc (2003)
; 62(1): 224-231, 2022.
Article
in English
| MEDLINE | ID: covidwho-1364191
ABSTRACT
BACKGROUND:
Visual communication strategies are becoming increasingly prevalent for conveying information to health professionals as well as to the general public. The potential of social media for rapid knowledge dissemination using infographics was recognized early in the coronavirus disease (COVID-19) pandemic by health professionals.OBJECTIVE:
The purpose of this study was to describe a coalition of health professionals' approach to developing infographics about COVID-19 vaccines and the reach and engagement of those infographics when shared through social media.METHODS:
Infographics were created by a core team within the coalition following a stepwise approach. Each underwent a multistep review process, readability evaluation, and translation into Spanish. Infographics were then shared through multiple social media platforms. They were grouped into 1 of 3 categories for thisanalysis:
COVID-19 vaccine series, myth debunkers, or other.RESULTS:
All infographics had greater outreach, impressions, and engagement on Twitter than they did on other platforms. When comparing the 3 groups, no 1 infographic type was consistently performing higher than the others.CONCLUSION:
Each infographic reached thousands to tens of thousands of people. We do not know whether those who viewed these infographics changed their perspective on vaccination, so we are unable to draw a conclusion about their impact on vaccine hesitancy based on this study alone.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Social Media
/
COVID-19
Type of study:
Experimental Studies
/
Randomized controlled trials
Topics:
Vaccines
Limits:
Humans
Language:
English
Journal:
J Am Pharm Assoc (2003)
Journal subject:
Pharmacy
Year:
2022
Document Type:
Article
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