Retailer Channel Strategy and its Impact on Fresh Supply Chain under the COVID-19
2nd Asia-Pacific Conference on Image Processing, Electronics and Computers, IPEC 2021
; : 572-575, 2021.
Article
in English
| Scopus | ID: covidwho-1369424
ABSTRACT
How to adopt channel strategy is one of the important issues in fresh supply chain management. Aiming at the main ways for consumers to purchase fresh products, this paper uses supply chain management theory to study the channel strategies of retailers under COVID-19 and its impact on fresh supply chain. Firstly, three channels for consumers to purchase fresh products under COVID-19 and their characteristics are analyzed. Secondly, the main problems existing in each channel under COVID-19 are studied. Finally, some countermeasures and suggestions are put forward to solve the main problems of fresh supply chain. © 2021 ACM.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Experimental Studies
Language:
English
Journal:
2nd Asia-Pacific Conference on Image Processing, Electronics and Computers, IPEC 2021
Year:
2021
Document Type:
Article
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