TikTok: uses and motivations among teenagers in Portugal
Chasqui-Revista Latinoamericana De Comunicacion
; - (147):81-103, 2021.
Article
in Portuguese
| Web of Science | ID: covidwho-1381660
ABSTRACT
During the first months of lockdown due to the Covid-19 pandemic, TikTok was the most downloaded app worldwide, and conquered, just in Portugal, half a million new users, which requires an attentive look from Media Studies. Using the Uses and Gratifications (U&G) as framework, this study aims to map the practices of Portuguese teenagers (13-16) on this platform, exploring the differences between users and content producers. For that purpose, we conducted an online survey to a non-probabilistic sample of 263 TikTok users. Our findings show that 44,5% of the users create content, and they act more strategically, focusing on self-promotion and on the expansion and dynamization of their online community.
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Collection:
Databases of international organizations
Database:
Web of Science
Language:
Portuguese
Journal:
Chasqui-Revista Latinoamericana De Comunicacion
Year:
2021
Document Type:
Article
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