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A Future Forecasting for FMCG Firm Performance in Covid-19: An Investigation of Consumer and Business Survival.
Sun, Yunpeng; Li, Ying; Wang, Yujing; Jiang, Dayang; Liu, Xiaojun.
  • Sun Y; School of Economics, Tianjin University of Commerce, Tianjin, China.
  • Li Y; School of Economics, Tianjin University of Commerce, Tianjin, China.
  • Wang Y; School of Economics, Tianjin University of Commerce, Tianjin, China.
  • Jiang D; School of Economics, Tianjin University of Commerce, Tianjin, China.
  • Liu X; School of Economics, Tianjin University of Commerce, Tianjin, China.
Front Public Health ; 9: 723084, 2021.
Article in English | MEDLINE | ID: covidwho-1450848
ABSTRACT
The Covid-19 outbreak has spread over the world, limiting population and trade, causing job losses, and forcing businesses to close. The study's goal is to look at Covid-19's pandemic and consumer survival as a mediator for the future of running a business when FMCG companies are doing well. The researchers employed a basic random sampling strategy to do a layered transverse evaluation of samples. EFA, CFA, and SEM are used to choose data collection techniques for participants at Covid-19. According to the data, Malaysia has resulted in job losses, business growth, and customer satisfaction retention, as well as an increase in unemployment, company closures, and a drop in overall GDP. The impact of the Covid-19 epidemic on survival, production, and GDP has been demonstrated. Incorporating technology into all aspects of a company's working practices reveals the necessity and capacity of the organization to adapt to new scenarios.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: COVID-19 Type of study: Experimental Studies / Prognostic study / Randomized controlled trials Limits: Humans Language: English Journal: Front Public Health Year: 2021 Document Type: Article Affiliation country: Fpubh.2021.723084

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Full text: Available Collection: International databases Database: MEDLINE Main subject: COVID-19 Type of study: Experimental Studies / Prognostic study / Randomized controlled trials Limits: Humans Language: English Journal: Front Public Health Year: 2021 Document Type: Article Affiliation country: Fpubh.2021.723084