Constructing Sports Promotion Models for an Accessibility and Efficiency Analysis of City Governments

ABSTRACT

This study provides a systematic analysis of sports promotion efficiency in 22 administrative districts in Taiwan from 2011 to 2018. We first considered sports behavior and sports information promotion and connected the multiple intermediate products using network DEA, used the public performance and outputs to measure the total efficiency of sports promotion in the 22 administrative districts, and then established the final input–output indicators. The long-term tracking of sports promotion efficiency shows that, while Taipei and Taoyuan experienced upward trends, the other 20 administrative districts saw declining trends. We also used truncated regression to identify 14 environmental variables that affected the efficiency of sports promotion in the 22 administrative districts from 2016 to 2018, with the results showing that funding, satisfaction with life, and average BMI in each administrative district were significant factors, revealing the latest trends in and measurements of governance in terms of government accessibility.