Communication of Uncertainty about Preliminary Evidence and the Spread of Its Inferred Misinformation during the COVID-19 Pandemic-A Weibo Case Study.

ABSTRACT

The rapid spread of preliminary scientific evidence is raising concerns on its role in producing misinformation during the COVID-19 pandemic. This research investigated how the communication of uncertainty about preliminary evidence affects the spread of its inferred misinformation in a Weibo case study. In total, 3439 Weibo posts and 10,380 reposts regarding the misinformation of pets transmitting COVID-19 were analyzed. The results showed that attitude ambiguity toward the preliminary evidence and the stage when the evidence was first released with uncertainty were associated with higher numbers of likes and retweets of misinformation posts. Our study highlights the internal sources of misinformation and revisits the contextual perspective in misinformation studies.