Consumer Buying Behaviour During COVID-19

ABSTRACT

A pandemic like COVID-19 that has the capacity to turn any economy upside down will always have a significant influence on the social Behavior and habits of population all over the world. COVID-19 pandemic is a historic challenge for any economy to overcome as they have no prior preparation. Lack of testing kits, insufficient ventilators and community spread has forced countries to impose indefinite shutdown that has made major markets to suffer. The goal of this paper is to study the buying behavior of consumers during covid-19. This paper also focuses on the factors that influence consumer’s behavior and perceptions during the pandemic. A quantitative view has been adopted to achieve the objectives of the study. With limited online buying options and higher risk of getting infected with brick & mortar shopping, it is important to understand consumer buying Behavior that can help policy makers, manufacturers, and companies to better deal with similar crisis in the future. © 2021