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Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
Physical Culture and Sport Studies and Research ; 92(1):19-31, 2021.
Article in English | Web of Science | ID: covidwho-1551423
ABSTRACT
During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online question-naire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Sig-nificant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with cus-tomers and offer innovative PA proposals in the challenging period brought on by COVID-19.

Full text: Available Collection: Databases of international organizations Database: Web of Science Language: English Journal: Physical Culture and Sport Studies and Research Year: 2021 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Web of Science Language: English Journal: Physical Culture and Sport Studies and Research Year: 2021 Document Type: Article