COVID-19 impact on trade activity in an economic entity

ABSTRACT

Given the current situation caused by COVID-19, by closing the HO.RE.CA domain, schools and kindergartens, companies have come to own a large number of food stocks. In today's highly volatile economic and social circumstances, it is necessary to manage the entity's assets in the most efficient and effective manner possible so that it can survive and achieve its profit goals. In this article, the researchers will analyze the impact of the virus on the food trade, its consequences and how to prevent risks. The study will also be based on annual financial statements that provide greater credibility to the research. At the same time, the researchers will present the SMART objectives and the SWOT analysis of the entity, with the help of which the researchers will describe the forecasts about the economic risk, new promotion strategies and what can be done in a period of the financial crisis.