A new normal in the face of uncertainty. Emerging discursive practices, strategies, and objects during the Covid-19 crisis in Mexico and Guatemala

ABSTRACT

This text is based on the articulation of the approaches of the semiotics of culture, complexity and transdisciplinarity to address the processes of emergence of new semiotic-discursive objects during the pandemic conjunction due to the COVID 19 disease. It focuses on examples such as the use of the mask in Mexico and Guatemala to analyze the processes of meaning (re)production and link them to particular conditions of each country in order to present a regional contrast of these processes.