CHANGE IN BEHAVIOR OF UNDERGRADUATE STUDENTS AT THE FEDERAL UNIVERSITY OF SANTA CATARINA (UFSC) IN RELATION TO THE CONSUMPTION OF STREAMING SERVICES AFTER THE BEGINNING OF THE PANDEMIC

ABSTRACT

The new coronavirus pandemic has changed the lives of people around the world. From performing simple tasks to more complex ones, such as work and study relationships, they were somehow affected by this new scenario. Among the activities/relationships that have undergone changes are consumption and consumer behavior. The entertainment sector, both at home and away from home, was one of those activities that most felt these changes, as several studies have shown. Thus, this article aims to verify and analyze whether there was a change in the purchasing behavior of undergraduate students at the Federal University of Santa Catarina regarding the use of streaming services after the start of the pandemic. For this, a structured online questionnaire was developed, which was answered by 574 students from different phases and courses. With the results, it was found that there was a change regarding the use of these students from the period before the pandemic to the time when there was a pandemic and suggestion of isolation measures. Among these changes, we can mention the knowledge and subscription of new streaming platforms, as well as the increase in the number of hours and changes in the days, periods and places in which these contents started to be consumed.