From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand's tourism crises
Asian Journal of Communication
; : 24, 2021.
Article
in English
| Web of Science | ID: covidwho-1585606
ABSTRACT
Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises natural disasters, terrorist attacks, a pandemic, and internal political tensions. This study analyzes which crisis communication strategies Thai officials adopted to restore Thailand's positive image during tourism crises;in addition, we analyzed how these strategies stem from the country's ideations and cultural values, a subject that was scarcely addressed in previous crisis communication theory.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Language:
English
Journal:
Asian Journal of Communication
Year:
2021
Document Type:
Article
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