Rural digitization: Hosting agricultural and county shows online

ABSTRACT

Design:This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Purpose:This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Findings:E-eventscapes are a lifeline to the rural economy struggling under the dual weight of Brexit and COVID-19, providing a way of running the hugely important agricultural and county shows without the need for large numbers of people to physically congregate.OriginalityThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.