Research on Hotel Service Innovation under COVID-19 Pandemic

ABSTRACT

In 2020, the outbreak of COVID-19 pandemic has had a huge impact on the healthy development of the hotel service industry. In order to survive and develop, the hotel industry is also constantly innovating. The research suggests that there are four difficulties in hotel service innovation shortage of capital chain, imperfect incentive mechanism of innovation, huge change of customer consumption concept and unclear positioning of service innovation. Four innovative optimization strategies are proposed, including increasing contactless services, expanding new marketing channels, integrating products and services, and improving the level of digital services. [ FROM AUTHOR] Copyright of Journal of Landscape Research is the property of WuChu (USA - China) Science & Culture Media Corporation and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)