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International luxury marketing: Emerging Trends
Strategic Direction ; 38(2):1-3, 2022.
Article in English | ProQuest Central | ID: covidwho-1612778
ABSTRACT

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings:

The authors outline pivotal changes in luxury marketing including the growing prominence of emerging nations and technology adoption. A systematic review of luxury marketing literature reveals that most research is still centered around developed nations. The field has a relatively low impact and no dominant authors. The research content does not converge with luxury industry trends. This provides an exciting contribution opportunity for academic researchers.OriginalityThe briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format
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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Strategic Direction Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Strategic Direction Year: 2022 Document Type: Article